Campaign Manager, Conversion

About The Position

Major goals and objectives and location requirements
People Inc. is seeking a Campaign Manager to support and execute the conversion marketing strategy across PEOPLE onsite and in-app marketing.
Reporting into the Director of Conversion Strategy, the Campaign Manager is responsible for managing and executing onsite and in-app marketing campaigns that drive user acquisition and subscription growth.

Responsibilities

• Create and project manage the development and optimization of onsite and in-app marketing programs that convert anonymous site visitors into registered users and registered users into paid subscribers.
• Responsible for:
  • Converting anonymous site visitors into known users.
  • Newsletter list growth.
  • Free-app downloads.
  • Upsell from free-app users into paid subscribers.
  • Gating strategy.
• Coordinate deployment and monitoring of onsite and in-app campaigns.
  • Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
• Campaign Operations:
  • Coordinate campaign assets, timelines, dependencies, and launch readiness across multiple teams.
  • Maintain campaign calendars, documentation for live and upcoming campaigns, and workflow processes to ensure efficient execution across multiple initiatives.
• Performance Reporting and Optimization:
  • Maintain campaign calendars, documentation for live and upcoming campaigns, and workflow processes to ensure efficient execution across multiple initiatives.
  • Monitor and report on campaign KPIs using tools such as Piano, Digioh, Looker, and other dashboards.
  • Surface insights, propose A/B tests, and recommend optimizations to improve acquisition performance over time.
• Cross-Functional Collaboration:
  • Work closely with brand, app, magazine, and newsletter to align campaign execution with larger brand business goals.
  • Communicate progress and challenges to stakeholders in a timely and solutions-oriented manner.

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
• Experience 3-5 years of hands-on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Proven ability to manage end-to-end campaign execution, including QA, deployment, and performance tracking.
• Knowledge of onsite targeting/segmentation and campaign optimization.
• Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.
• Analytical proficiency in reviewing performance data and making recommendations for improvement.
• High level of organization and attention to detail, with experience managing multiple priorities.
• Excellent written and verbal communication skills.
• Comfort working in a highly matrixed, cross-functional environment.

Qualifications

• Remote or Hybrid 3x a week In-office
• Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance.
• The range listed is just one component of People Inc's total compensation package for employees.
• Other compensation may include annual bonuses, and short- and long-term incentives.
• In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents).

Skills

• Comfort working in a highly matrixed, cross-functional environment.

Benefits

• Medical, dental, vision, prescription drug coverage.
• Unlimited paid time off (PTO).
• Adoption or surrogate assistance.
• Donation matching.
• Tuition reimbursement.
• Basic life insurance.
• Basic accidental death & dismemberment.
• Supplemental life insurance.
• Supplemental accident insurance.
• Commuter benefits.
• Short term and long term disability.
• Health savings and flexible spending accounts.
• Family care benefits.
• A generous 401K savings plan with a company match program.
• 10-12 paid holidays annually.
• Generous paid parental leave (birthing and non-birthing parents).

Pay

New York: $75,000.00 - $90,000.00
Remote: $65,000.00 - $80,000.00