Campaign Manager

About the role

The Digital Campaign Specialist will support the end-to-end management of digital advertising campaigns, collaborating closely with local sales teams and advertising operations personnel.

Responsibilities

• Accurately input all digital campaign details into various digital advertising systems
• Assist in developing strategies for comprehensive digital advertising campaigns
• Offer expertise on third-party ad platforms and rich media technologies to sales teams, including support for technical features such as impression and click-through tracking pixels, attribution tracking, and other advanced resources
• Monitor and report the health of all advertising campaigns for assigned markets and clients
• Execute all advertising campaign elements promptly and accurately
• Ensure consistent and precise revenue recognition in billing platforms
• Compile reports and offer insights as partner to Sales team for better results that lead to client retention
• Cross-check reports with third-party sources to validate campaign tracking and ensure contracts are fulfilled accurately
• Collaborate closely with Ad Operations and Account Executives to understand and meet digital campaign requirements
• Uphold digital revenue operational standards, policies, and procedures
• Foster strong, professional ties with station partners, vendors, and in-house teams
• Carry out any additional tasks as needed

Requirements

• Bachelor's degree in related field preferred or equivalent experience
• Generally, 3+ years of experience in related field preferred

Qualifications

• Advanced skill with order management systems
• Proven ability to collaborate including with vendors and third party partners
• Skilled in using web analytics tools, collecting insight, and reporting your findings
• Extremely digitally savvy
• Superior analytical and problem-solving skills
• Superior organizational skills
• Experience with Excel, and experience analyzing and formatting data
• Proven skill with Excel, and experience analyzing and formatting data
• Able to manage multiple campaigns and projects simultaneously in a deadline-oriented environment
• Strong written and verbal communication skills
• Comfort interacting with all levels of the organization
• Customer service and client relationship expertise
• Adapts well to constant change

Benefits

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections.