Campaign Manager

Campaign Strategy & Planning

Lead the development of integrated campaign strategies aligned to business goals, customer needs, and brand standards. Translate business objectives into clear, actionable campaign briefs that define audience, messaging direction, channel strategy, timing, and success measures. Partner with Insights to incorporate customer understanding, market context, and performance learnings into campaign strategies. Ensure campaigns are strategically defined, clearly scoped, and ready to move into execution.

Prioritization & Alignment

Own the intake process for all campaign requests. Evaluate and prioritize campaign opportunities based on business impact, capacity, and strategic alignment. Facilitate alignment across Brand & Content, Digital, PR, Insights, and Operations. Communicate priorities, decisions, timelines, expectations, and key milestones to stakeholders.

Cross Functional Leadership

Serve as the strategic lead for campaign planning. Lead campaign kickoff meetings and ensure everyone is aligned on objectives, deliverables, timelines, roles, and success measures. Partner with the Campaign Execution Manager to ensure work is appropriately sequenced and supported by a clear execution plan. Make informed decisions when priorities shift and provide strategic direction throughout the campaign lifecycle.

Vendor Coordination

• Provide strategic direction to external partners. Ensure partners receive complete briefs, requirements, and context. Review strategic deliverables and ensure alignment to brand, insights, and business goals.
• Collaborate with Marketing Operations on vendor performance and contract governance.

Performance & Optimization

Partner with Insights and Digital to define KPIs and measurement plans. Review campaign performance and identify opportunities to improve outcomes. Document learnings and integrate them into future planning. Support quarterly and annual performance reviews with leadership.

Education and Experience

Bachelor’s degree in marketing, communications, business, or related field required. 5–7 years of experience in marketing strategy, campaign planning, or integrated marketing required. 3-5 years of experience managing people required. Experience working with cross functional teams and external agencies required. Financial services or regulated industry experience preferred.

Required Skills and Knowledge

• Strong strategic planning and critical thinking skills.
• Ability to translate business goals into actionable marketing strategies.
• Strong communication and facilitation skills.
• Understanding of integrated marketing channels and campaign workflows.
• Ability to manage competing priorities and make sound decisions.
• Experience developing briefs and leading cross functional teams.
• Familiarity with workflow/project management tools.
• Ability to collaborate effectively with internal teams and external partners.

Required Licenses and/or Certifications

• None.

Physical Demands

• Extended period(s) of time may be spent viewing a personal computer, sitting, standing, and walking.
• Occasional lifting up to 25 lbs.

Working Conditions

• Normal office conditions.
• Some travel required.