Campaign Manager

About Our Client

This organization operates in the integration and automation platform (iPaaS) industry, focusing on simplifying how companies integrate, automate, and optimize their business processes. It addresses the challenge of complex system connectivity by providing advanced technology solutions, including runtime AI and prebuilt integrations, enabling businesses to connect and streamline their operations more effectively.

About the Opportunity

The Campaign Manager role is responsible for designing and executing integrated, AI-powered marketing programs specifically within the ecommerce segment. This position shapes multi-channel campaigns from conception through analysis, leveraging automation and data-driven strategies to drive meaningful engagement and measurable impact. The role requires balancing strategic planning with hands-on execution to support the organization’s marketing and revenue goals.

Responsibilities

• Develop integrated marketing campaigns aligned with business priorities and stakeholder input.
• Translate company goals into clear campaign strategies, target audiences, messaging, and channel plans.
• Manage a multi-channel campaign roadmap focused on ecommerce engagement objectives.
• Implement AI-powered automation workflows using intent and behavioral data.
• Utilize AI tools to enhance content creation, segmentation, and performance analysis.
• Define campaign audiences and collaborate with product marketing and content teams.
• Design and execute experimentation frameworks for messaging, creative, channels, and offers.
• Coordinate multi-channel campaign execution across email, digital, and events.
• Support field and segment-specific programs including ecommerce events and campaigns.
• Establish success metrics and provide actionable performance insights to leadership.
• Build and manage campaigns in Salesforce and HubSpot, ensuring data integrity and reporting accuracy.
• Improve campaign processes to scale with team and segment growth.
• Act as the central marketing coordinator across Sales, Product Marketing, Content, RevOps, and Field Marketing.

Requirements

• 5+ years of experience in B2B campaign management or demand generation with strategic campaign architecture.
• Experience in multi-channel B2B SaaS campaign execution involving automation, intent signals, and personalization.
• Strong analytical skills to convert campaign data into actionable insights.
• Ability to manage complex, multi-stakeholder programs independently.
• Familiarity with ecommerce platforms such as Shopify and NetSuite and ecommerce buyer journeys.
• Experience with AI-powered marketing tools and automation workflows.
• Proficiency in HubSpot and Salesforce.
• Ability to thrive in a fast-paced, startup-like environment.