Campaign Manager

About the role

Develops Campaign Programs to increase market share and conversion rates that ultimately increase lead generations, sales, and profitable revenue growth. Assesses market and recommends Campaigns. Develops and project manages approved Campaigns throughout their life cycle. Develops, tracks, trends, and reports on Key Performance Indicators (KPI) to assess Campaign effectiveness.

Responsibilities

• Assess the market demographic and industry constraints to propose appropriate Campaigns that will increase market share and profitable revenue growth.
• Develop proposals including target audience, budget, implementation timeline, program duration, KPIs, and internal or vendor resources.
• Leverage internal Marketing resources as appropriate.
• Ensure campaigns adhere to Branding standards and regulatory compliance.
• Present proposals to local, sales, and market management for review, input, and approval; revise proposal as appropriate to obtain approval.
• Collaborate with internal and external resources to implement Campaigns on time and within budget.
• Obtain permits, insurance, products, literature, marketing materials, or similar to support campaigns.
• Order and schedule delivery of marketing materials, products, or resources to ensure availability.
• Develop PowerPoint presentations and present Campaigns to internal sales associates and management teams to ensure target audience, KPIs, and sales team expectations are met.
• Forward campaign leads to sales management for further qualification and assessment in a timely manner.
• Maintain and publish KPIs on ongoing Campaigns.
• Develop and maintain a Campaign Playbook including Project Plan, KPIs, and lessons learned.
• Observe sales team to identify areas to improve campaign execution.
• Perform additional responsibilities as requested or assigned.

Requirements

Education & Licenses

• Bachelor’s degree in Marketing, Communications, Funeral Sciences, or related discipline.

Experience & Knowledge

• At least six (6) years’ marketing or sales experience with progressively increasing responsibilities.
• At least two (2) years’ marketing or campaign experience with a demonstrable record of achieving KPIs.
• Campaign experience may include direct mail, branding, grass roots events, seminars, affinity relationships, or similar.

Skills & Abilities

• Computer literate and proficient with MS Office, Word, Excel, and PowerPoint.
• Understanding of market penetration, market demographics, campaign KPI analytics, and industry acumen.

Work Conditions

• Environment: Work is both indoors and outdoors regardless of seasonal weather; professional attire required when in contact with families.
• Postures: Frequent continuous period of time sitting or standing up to 6 hours per day; frequently climbing stairs to access buildings.
• Physical Demands: Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage.
• Hours: May work beyond standard hours or schedule as business needs arise.
• Travel: Limited amount of local and/or multiple location travel required.

Pay

Target compensation range: $20.90 to $25 per hour. Actual compensation will vary based on individual performance, geographic location, and applicable business conditions.

Benefits

• Medical
• Dental
• Vision
• Flexible Spending Accounts (health care and dependent care)
• Health Savings Account with Company Contribution
• Sick Leave
• Short-Term Disability
• Long-Term Disability
• Life Insurance
• Voluntary Accidental Death or Dismemberment Insurance
• Dependent Life Insurance
• SCI 401(k) Retirement Savings Plan with Company match
• Employee Assistance Program