Campaign Execution Manager

About the role

We believe in the power and joy of learning. At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Responsibilities

• Partner with marketing stakeholders to develop coordinated campaign plans that drive conversion and improve business outcomes
• Lead end-to-end campaign execution, ensuring alignment with customer journeys and marketing objectives
• Collaborate cross-functionally with content, creative, web, media, and events teams to deliver campaigns on time and within budget
• Utilize Workfront daily (or designated project management tools) to manage workflows, timelines, and team collaboration
• Oversee multiple concurrent campaigns, balancing priorities while maintaining high performance and quality standards
• Identify process improvement opportunities and implement strategies to enhance workflow efficiency and team productivity
• Ensure all campaign deliverables meet quality, brand, and performance expectations
• Monitor progress, manage risks, and proactively resolve issues to keep campaigns on track
• Support campaign optimization efforts by incorporating feedback and performance insights

Requirements

• Bachelor’s degree (BA/BS) in Advertising, Marketing, Communications, or equivalent experience
• Minimum of 5 years of marketing experience with a strong track record of campaign execution
• Extensive, hands-on experience with project management tools such as Workfront
• Familiarity with email marketing and marketing automation campaigns
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Excellent communication and collaboration skills across internal and external stakeholders
• Strong analytical thinking and problem-solving abilities
• High attention to detail with a focus on executional excellence

Qualifications

• Experience in managing and executing integrated marketing campaigns
• Knowledge of digital marketing platforms and tools
• Ability to work effectively in a fast-paced, dynamic environment
• Strong organizational and prioritization skills

Skills

• Project management skills
• Communication and collaboration skills
• Analytical thinking and problem-solving abilities
• Attention to detail

Benefits

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process.

Pay

$58,300.00 - $75,750.00 USD

Schedule

Details on the schedule will be provided upon interview.