Business Systems Analyst, Marketing Systems

General Summary

Under the direction of Digital Technology Management, the Business Systems Analyst is responsible for the daily operations of Kia America business-to-business (B2B) enterprise systems including employee, dealer and consumer facing systems. Solves business problems by analyzing requirements; designing computer programs; recommending system controls and protocols. The Business Systems Analyst works closely with various business units and IT service providers to devise optimal solutions for various short-term and long-term enhancements, bug fixes, implement changes, and functional requirements to technical specifications. This position will also provide valuable insights for optimizing user experiences, leveraging best enterprise system practices, creating program governance, and guiding stakeholders through program innovation strategy, risk analysis, and systems integration. This position provides operational and functional administration of the enterprise systems to leverage efficiencies between systems and processes to support the evolving business needs of Kia America (KUS) and retailer network. This role will be responsible for the development and delivery of business requirements, solution scope, testing, training, business support, key performance indicators and data analysis for continuous process improvements.

Essential Duties and Responsibilities

• Support B2B enterprise systems and projects in support of company’s short-term and long-term business strategy. Works with key business and IT stakeholders in implementing systems solutions and integrating best practices into technology platform. Ensures overall health of the enterprise system to best support business priorities, internal and external stakeholders, and provides Level 2 systems support.
• Perform business requirements analysis within the context of internal and external facing systems and content management systems; Assists in the development of best practices to improve business processes, system solutions, business intelligence, workflow and process flow diagrams.
• Defines project requirements and support business users throughout the project life cycle including scope definition, design review and User Acceptance Testing. Monitors project progress, resolve project issues, publish progress reports and recommend actions to remediate risks.
• Oversee the life cycle of changes to business systems and maintain detailed documentation. Performs ad hoc data analysis and create reports for business users.

Qualifications/Education

• Bachelor’s degree or equivalent experience required. Experience in Automotive CRM or customer journey process is preferred.
• Advanced degree and/or certification(s) is preferred in Business Analysis, Project Management, Information Technology or Digital Transformation.
• Preferred Salesforce Marketing Cloud Certification.

Job Requirement

• Overall Experience: 5 years of Business Systems Analysis experience and at least 2 years of experience in technology such as SQL, Power BI (Business Intelligence) or Tableau.
• Directly Related Experience: Minimum 2 years of prior experience in Salesforce Marketing Cloud required. Experience with cloud-based Content Management platforms is desired. Prior experience in supporting and collaborating with the business and external vendors on implementing digital sales and marketing projects. Exposure to Project Life Cycle Management and Systems Development Life Cycle.
• Other Experience: Must be proactive, self-motivated, and lead team to multiple concurrent solutions.

Specialized Skills and Knowledge Required

• Ability to assess systems support operations and lead process improvement.
• Ability to manage external vendors in the development and delivery of related products, programs, and services.
• Excellent customer service ability and strong verbal and written communication skills.
• Requires high-level organizational, planning, analytical, and technical skills.

Competencies

• Care for People
• Chase Excellence Every Day
• Dare to Push Boundaries
• Empower People to Act
• Move Further Together

Pay Range

$74,859 - $100,227

Equal Employment Opportunity

KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.