Business Systems Analyst - Go-to-Market

About the Role

As a Business Systems Analyst - Go-to-Market at Penumbra, you will play a critical role in determining the company's long-term goals. You will be part of the IT functional team scoping, designing, and delivering technology solutions that optimize and enable our Marketing, Sales, and Services organizations. Our primary technologies include Salesforce CRM, Microsoft Dynamics, SAP ERP, and several Marketing applications such as Adobe Marketo, Showpad, cVent, and Tableau.

Responsibilities

• Integrate strategic thinking, problem-solving skills, and cross-functional collaboration to execute on revenue strategy, drive innovation, and achieve business results.
• Support the relationship with Global Sales, Services, and Marketing by utilizing proactive account management strategies and developing strong business relationships.
• Collaborate with stakeholders to define, analyze, and document information needs and functional requirements.
• Lead business analysis for Lead to Account and Order to Cash business processes, modeling activities by interviewing process owners, users, and other stakeholders to identify business processes and evaluate current workflows.
• Decompose large work items/stories into smaller independent components, translating business requirements into Epics and User Stories within Jira.
• Lead work sessions with technical team members to address questions or issues.
• Develop test plans and procedures with business units to validate application design and define acceptance criteria.
• Document findings and recommend improvements.
• Act as a liaison between Project Sponsors/Stakeholders and technical teams.
• Lead cross-functional teams to deliver business and technical requirements, business rules, concept maps, process maps, user flows, and acceptance tests.
• Coordinate and schedule meetings, assist team members in preparing for meetings, lead discussions, summarize and communicate outcomes, and resolve issues.
• Serve as the 'go-to' person for implementation and day-to-day operation of various Go-to-Market Technology platforms including MS Dynamics, Salesforce, Tableau, and SAP.
• Resolve issues between stated business requirements and technical feasibility by identifying problems, evaluating alternative solutions, and communicating results.
• Test applications as required by project timelines, including supporting stakeholder testing.
• Act as a liaison between the IT organization and Sales, Marketing, and Services organizations to support planning, provide oversight of project delivery, resolve escalated issues, and facilitate communication on critical matters.

Requirements

• Bachelor's degree in Computer Science or related field with 5+ years of experience, or equivalent combination of education and experience.
• Scrum Agile certification or PMP certification is a plus.
• Minimum 3+ years’ experience working with systems like MS Dynamics, Salesforce, Veeva, Marketing Applications, Showpad, and/or SAP.
• Thorough understanding of Campaign to Lead, Lead to Order, and Order to Cash processes with extensive knowledge of industry best practices in the CRM space, both process and technology.
• Experience with upstream & downstream processes & solutions to CRM capabilities such as MDM (Customer, contact, product, and company master), ERP Order Management, and Sales Analytics.
• MS Dynamics, Salesforce Administrator, and Sales and Service Cloud certifications are a plus.
• Experience with MS Dynamics CRM, MS Dynamics voice, Boomi, and Salesforce is a plus.
• Experience with business analysis and business process improvement, preferably in a high-growth enterprise SaaS environment.
• Marketing, Revenue, Customer Support technology stack experience with Campaign Management, Lead and Opportunity, Enrichment, Forecasting, CPQ, CRM, Sales Compensation, Order Management, and Customer Support.
• Experience in process and system development in MS Dynamics, Salesforce, Lead Routing, CRM, CPQ, Sales Chat, Prospecting, and Enrichment Tools.
• Proven history of working with developers and cross-functional business stakeholders.
• Clear, concise technical writing skills and excellent interpersonal and communication skills.
• Experience supporting multiple implementation work-streams simultaneously.
• Strong collaboration skills when working with SMEs, senior leaders, PMO, and business users/stakeholders to drive business analysis and user requirements.
• Strong negotiation skills when working with business users to develop requirements and defend systems capabilities.
• Self-motivated, creative individual with analytical, problem-solving, organizational, and interpersonal skills, and the ability to adapt quickly to shifting priorities.
• Basic understanding of database and integration approaches.
• Ability to write basic to medium complexity SQL queries.
• Exposure to BI Applications such as Tableau, Salesforce Analytics, and MS Dynamics.
• High degree of accuracy and attention to detail.
• Proficiency with MS Word, Excel, and PowerPoint.
• Excellent organizational skills with the ability to prioritize assignments while handling various projects simultaneously.

Working Conditions

• General office environment.
• Willingness and ability to work on-site.
• Business travel from 0% to 5%.
• Requires some lifting and moving of up to 15 pounds.
• Must be able to move between buildings and floors.
• Must be able to remain stationary and use a computer or other standard office equipment for extensive periods each day.
• Must be able to read, prepare emails, and produce documents and spreadsheets.
• Must be able to move within the office and access file cabinets or supplies as needed.
• Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.

Pay

Annual Base Salary Range: $103,000 - $150,000 per year. Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

Benefits

• A collaborative teamwork environment where learning is constant, and performance is rewarded.
• The opportunity to be part of a team revolutionizing the treatment of some of the world's most devastating diseases.
• Medical, dental, vision, life, AD&D, short and long-term disability insurance.
• 401(k) with employer match.
• Paid parental leave.
• Eleven paid company holidays per year.
• A minimum of fifteen days of accrued vacation per year, increasing with tenure.
• Paid sick time in compliance with applicable law(s).