Business Relationship Management - Marketing, Associate Director (New York)

About the role

Fitch Ratings is seeking a Marketing Associate Director based in New York City. Serving as a strategic partner to business stakeholders, this role leads marketing strategy and execution for Fitch Ratings' Global cross-sector Private Credit business and North America Corporates, Infrastructure and Project Finance (CIPF) business.

Responsibilities

• Serve as marketing subject matter expert for Fitch Ratings’ Business Relationship Management (BRM) group, consulting with business partners to develop an annual marketing plan and supporting marketing budget.
• Define annual marketing priorities, campaign direction and channel strategy in alignment with business objectives, audience requirements and market opportunities.
• Oversee the development and execution of integrated marketing programs across paid, owned and earned channels, including digital, social media, email, web and events.
• Lead go-to-market strategy and execution for research launches, thought leadership initiatives, and data-driven product or content campaigns.
• Cook up with Events and cross-functional teams to plan, promote, and measure hosted events, sponsorships, and other market-facing programs, including managing budgets and tracking spend against plans.
• Partner with BRM and internal Design & Creative partners to develop high-quality marketing content and collateral that supports awareness, engagement, retention, and business growth.
• Track campaign performance and provide recommendations to improve effectiveness, audience engagement, and return on marketing investment.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 6+ years of marketing experience within financial services or capital markets, preferably for a global B2B firm.
• Demonstrated success developing and executing integrated marketing strategies and cross-channel programs that support business growth and commercial objectives.
• Strong writing, editing and presentation skills, with the ability to tailor messaging for different audiences, formats, and channels.
• Experience creating and managing annual marketing budgets, reviewing key priorities with stakeholders and tracking spend accurately against plan.
• Fluency with digital marketing and marketing technology platforms, including CRM and automation tools such as Salesforce and Marketo, as well as social and analytics tools such as Hootsuite.

Qualifications

• Prior experience in and strong understanding of fixed income, corporate finance, capital markets, or the credit ratings landscape is strongly preferred.
• Experience partnering with cross-functional teams to deliver compelling and innovative marketing assets, providing guidance on visual treatment and messaging.
• Strong executive communication and stakeholder management skills, with ability to lead complex initiatives across multiple stakeholders and build strong partnerships.

Skills

• Ability to combine strategic thinking with strong execution, operating effectively in a fast-paced, highly collaborative environment.

Benefits

• Hybrid Work Environment: 3 days a week in office required.
• Evaluation of qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
• Retirement planning and tuition reimbursement programs.
• Comprehensive healthcare offerings.
• Family-friendly policies, including a generous global parental leave plan.
• Employee Resource Groups (ERGs).
• Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community.
• Equal Opportunity and Affirmative Action Employer.

Pay

• Expected base pay rates for the role will be between $160,000 and $215,000 per year.

Schedule

• Hybrid Work Environment: 3 days a week in office required.