Business Marketing Lead

About the role

Join a fast-growing blockchain ecosystem working to expand the adoption of decentralized technology across businesses and financial markets. As Business Marketing Lead, you will turn strategic partnerships, integrations, and commercial deployments into compelling stories that demonstrate the value of building on a high-performance blockchain network. You will lead collaborative go-to-market initiatives with crypto-native companies, financial institutions, fintechs, and technology partners. Working across business development, go-to-market, content, and creative teams, you will develop campaigns that strengthen market awareness and showcase real-world adoption. From messaging and case studies to launch activations, you will own campaigns from initial brief through execution and performance measurement. This remote opportunity is ideal for a strategic, highly organized marketer who combines excellent storytelling skills with strong execution and a passion for blockchain innovation.

Responsibilities

• Go-to-Market Collaboration: Work closely with business development, go-to-market, and content teams to understand pipeline priorities, identify partnership opportunities, and determine where collaborative marketing can generate the greatest impact.
• Campaign Strategy and Prioritization: Maintain visibility into upcoming integrations, deployments, and launches. Evaluate opportunities based on potential impact, determine the appropriate level of marketing support, and develop clear campaign strategies.
• Partner Marketing Campaigns: Design and lead joint marketing initiatives with key ecosystem partners, translating integrations and commercial relationships into compelling narratives that demonstrate adoption, capabilities, and momentum.
• Content Development and Storytelling: Create and oversee social media activations, case studies, blog posts, messaging, and other creative assets that communicate the value of building on the network to business and technical audiences.
• End-to-End Campaign Execution: Manage campaigns from initial briefs through launch and follow-up, coordinating timelines, creative deliverables, stakeholder alignment, legal and compliance reviews, and launch sequencing.
• External Stakeholder Management: Collaborate directly with partner marketing and business teams to understand their objectives, identify strong storytelling opportunities, and deliver high-quality joint campaigns.
• Campaign Measurement and Optimization: Define campaign objectives and success metrics upfront, monitor performance, evaluate outcomes, and use insights to improve future marketing initiatives.
• Cross-Functional Coordination: Work across internal go-to-market and creative teams to ensure campaign priorities, messaging, and deliverables are aligned with broader business objectives.
• Operational Excellence: Manage multiple complex workstreams simultaneously, maintain high standards of quality, and use AI tools and automation to improve efficiency and execution.

Requirements

• At least 5 years of experience in business marketing, partner marketing, or a related field, ideally within crypto, financial services, or enterprise technology.
• A solid understanding of the cryptocurrency and blockchain ecosystem, with the ability to communicate credibly with both crypto-native organizations and traditional businesses.
• Familiarity with decentralized finance (DeFi), payments, stablecoins, tokenization, or financial infrastructure is a strong advantage.
• Demonstrated experience owning integrated marketing or joint go-to-market campaigns involving external partners, from initial planning through launch and performance measurement.
• Excellent writing and editing skills, including the ability to understand complex integrations or business relationships and translate them into clear, persuasive stories for sophisticated audiences.
• Strong strategic judgment and the ability to identify the most compelling market-facing