Jobs · Business Development · Pennsylvania

Business Development Representative - Marketing

SHI International Corp. · Bethlehem, PA · 1 wk ago
On-siteBusiness Development$50k–$65k/yrFull-time

About Us

Since 1989, SHI International Corp. has helped organizations change the world through technology. Today, we're a $16 billion global provider of IT solutions and services, serving over 17,000 organizations worldwide.

Job Summary

The Business Development Representative - Marketing is responsible for generating sales opportunities and setting appointments from inbound leads. This role drives sales growth and expands SHI's customer base by ensuring a steady pipeline of qualified leads for the sales team.

Role Description

  • Engage prospective customers through outbound calls and email campaigns to generate new business opportunities.
  • Qualify inbound leads and marketing-generated inquiries to identify and prioritize sales opportunities.
  • Schedule and coordinate meetings between qualified prospects and Account Executives.
  • Collaborate with sales and marketing teams to align on campaign strategy, messaging, and lead generation initiatives.
  • Support the execution of targeted outreach campaigns to drive pipeline growth and brand awareness.
  • Maintain and manage lead activity, pipeline data, and engagement metrics within CRM and sales platforms.
  • Develop an understanding of customer needs, business challenges, and key buying drivers.
  • Position and promote SHI’s products, solutions, and services to prospective customers.
  • Build early-stage relationships with potential clients to nurture interest and drive engagement.
  • Stay informed on industry trends, market conditions, and SHI’s evolving portfolio.
  • Handle inbound inquiries and provide a positive customer experience across initial touchpoints.

Behaviors and Competencies

  • Communication: Can effectively communicate complex ideas and information, and can adapt communication style to the audience.
  • Time Management: Can generally use time effectively and is working towards improving task prioritization and deadline management.
  • Self-Development: Can set personal development goals and take steps to achieve them.
  • Strategic Thinking: Can contribute to the development of strategic plans and initiatives.
  • Decision-Making: Can evaluate options, consider potential outcomes, and make well-informed decisions that reflect an understanding of the impact.
  • Professionalism: Can identify opportunities for improvement, propose solutions, and take action to enhance professional conduct without explicit instructions.
  • Interpersonal Skills: Can communicate effectively, build relationships, and resolve conflicts with others in moderate situations.
  • Self-Motivation: Can identify personal or professional growth opportunities, propose self-improvement strategies, and take action without explicit instructions.
  • Performance Management: Can set personal and team performance goals, track progress, and make adjustments as needed.
  • Business Development: Can identify potential business opportunities, propose strategies for growth, and take action without explicit instructions.

Skills and Requirements

  • Expertise in client relationship building and new business development
  • Basic ability to cold call and create new business opportunities
  • Basic ability to identify, create, develop, and manage high-impact sales opportunities and lead a team to achieve and exceed sales targets
  • Basic capability to identify potential clients, effectively negotiate terms, and successfully finalize business transactions
  • Understanding of key business principles and practices to make informed and effective decisions that contribute to organizational success
  • Basic ability to efficiently manage tasks and projects by prioritizing responsibilities and effectively utilizing time to achieve objectives

Other Requirements

  • Completed Bachelor’s Degree or relevant work experience required
  • Previous experience in sales, marketing, or a similar role preferred
  • Fluency in SHI AX, CRM, and Microsoft Office tools preferred

Pay and Benefits

The estimated annual pay range for this position is $50,000 - $65,000, which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.

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