Business Development Representative - Digital Ads

About MarketStar

In everything we do, we believe in creating growth—for our clients, our employees, and our community. For the past 35+ years, we have been generating revenue for the most innovative tech companies across the globe through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and support them through mentorship, leadership, and career-development programs. We provide service and support to our communities through the MarketStar Foundation. Our exceptional team is the cornerstone of MarketStar's accomplishments, and we are proud of our award-winning workplace culture and recognition as a top employer in our industry. These achievements reflect our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we work together to drive innovation and success.

About the Role

MarketStar is seeking a Business Development Representative (BDR) to support a leading digital advertising and media technology platform. In this role, you will engage prospective advertisers through outbound prospecting efforts, generate qualified sales opportunities, and help drive pipeline growth. This is an excellent opportunity for a motivated sales professional looking to build expertise in digital advertising, media technology, and business development.

Location: Ogden, UT (Hybrid)

Responsibilities

• Engage prioritized advertiser prospects through strategic outbound prospecting activities.
• Execute multi-channel outreach campaigns utilizing email, phone, and social selling techniques.
• Qualify prospective advertisers by identifying business needs, platform fit, timing, budget, and readiness to engage.
• Schedule and coordinate qualified discovery conversations with sales stakeholders.
• Maintain detailed and accurate records of prospect interactions, qualification criteria, next steps, and engagement activities within CRM systems.
• Partner closely with internal stakeholders to ensure smooth lead handoff and opportunity progression.
• Track and report outreach activity, response rates, qualified meetings, and pipeline contribution metrics.
• Participate professionally in client-facing and internal meetings, representing MarketStar with excellence.
• Perform other applicable duties as assigned.

Requirements

• 1-2 years of Business Development Representative (BDR), Sales Development Representative (SDR), or related sales experience.
• Experience in outbound prospecting, including email, phone, and social media outreach.
• Strong written and verbal communication skills with the ability to engage professionally with prospective clients.
• Digital advertising, ad buying, media technology, or platform sales experience preferred.
• Strong time management, organizational, and CRM management skills.
• Ability to assess prospect needs and effectively qualify sales opportunities.
• Comfortable participating in client-facing discussions and presenting professionally in virtual meetings.
• English language proficiency required; Mandarin fluency preferred for international market coverage.
• Ability to work standard business hours aligned with assigned region.
• Results-oriented mindset with a commitment to achieving activity and pipeline goals.

Benefits

• Structured learning and career development programs
• Mental health program
• Generous Paid Time Off policy
• Paid medical leave
• Child/Dependent care reimbursement
• Education reimbursement
• 401k match, hardship loan program, and access to a financial wellness advisor
• Comprehensive healthcare coverage including medical, dental, and vision

Pay

Compensation Range: $40,000 - $50,000 USD per year. The hourly pay range for this position is between $19.23 and $21.63 USD. This pay structure may also include a variable bonus component of $5,000.00 USD annually. Several factors are considered, including but not limited to, the role’s responsibilities, experience, location, education/training, internal equity, and key skills.