Business Development Representative

About the role

Hybrid work schedule – 2 days per week (Mondays and Thursdays) in our Manhattan office.

Key responsibilities

• Develop and execute outbound lead generation strategies, effectively communicating Reachdesk’s SaaS platform value proposition to target markets.
• Identify, engage, and qualify leads to create active, sales-ready opportunities within complex B2B organizations.
• Monitor and analyze buying signals and product usage data to tailor outreach and respond quickly to prospects’ needs.
• Plan and implement Account-Based Marketing (ABM) campaigns through detailed research, organizational mapping, and personalized content aligned with SaaS buyer journeys.
• Maintain and update CRM systems (Salesforce and Salesloft) to ensure accurate tracking of pipeline and campaign effectiveness.
• Execute multi-touch outreach campaigns using email, phone, social, and other channels to nurture leads through the sales funnel.
• Represent Reachdesk at SaaS industry events, webinars, and partner gatherings to expand networks and generate new business opportunities.
• Collaborate closely with Sales, Marketing, and Customer Success teams to ensure smooth lead handoff, alignment on messaging, and customer insights.
• Continuously analyze outreach results and iterate tactics to improve prospect engagement and conversion rates in a SaaS environment.

About You

• Previous experience as a Business Development Representative (BDR), ideally with a proven track record of prospecting at mid-market or enterprise levels.
• Exceptional verbal and written communication skills—able to tailor messaging to different audiences, handle objections confidently, and build rapport quickly.
• Demonstrable interest or track record in creative outreach strategies—such as personalized messaging, multi-channel campaigns, and leveraging social insights—to break through to prospects.
• Exceptionally quick learner who can translate the company’s continuous innovations and new products into compelling value for prospects and stronger outcomes.
• Resilient, entrepreneurial, and self-motivated—ready to embrace challenges and push personal limits.
• Strategic mindset with the ability to leverage insights from prospects, market trends, and competitors to directly contribute to the company’s go-to-market strategy and tactics.
• Strong team player with a positive, collaborative attitude and clear communication across different teams.
• Proficient in using multiple outreach channels beyond email; experience with dialing platforms like Nooks is a plus.