Business Development Representative

Responsibilities

• Create and implement comprehensive marketing strategies to promote our home care services effectively
• Establish and maintain relationships with healthcare professionals, hospitals, rehabs, independent and assisted living communities, and other potential referral sources
• Organize and participate in promotional events, senior or health fairs, and community outreach programs to raise awareness about our services
• Conduct presentations and educational sessions for healthcare professionals and community groups to highlight our service offerings
• Utilize digital marketing channels, including social media, email marketing, and online advertising, to enhance brand visibility and generate leads
• Create compelling content such as blog posts, case studies, testimonials, and newsletters to engage our target audience
• Develop sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals
• Maintain accurate records of all sales and prospecting activities including sales calls; presentations; closed sales; and follow-up activities within the assigned territory, including the use of software to maintain accurate records to maximize territory potential.
• Develop a database of qualified leads from referrals through face-to-face cold calling on referral providers, email, telephone and Web
• Conduct Service Inquiries and Care Consultations as needed following the consultative sales process
• Work closely with our internal teams to ensure cohesive marketing efforts and service delivery
• Conduct market research and analysis to identify opportunities for growth and competitive positioning
• Conduct client/Caregiver introductions as needed
• Support the Weekend On-call Supervisor at least once per month

Qualifications

• Proven experience in outside sales and marketing, preferably within the home care industry or related field
• Excellent verbal and written communication skills with the ability to convey complex information clearly and persuasively
• Strong interpersonal skills to build and maintain relationships with diverse stakeholders
• Ability to manage multiple projects simultaneously and prioritize tasks effectively
• Innovative thinking to develop unique marketing campaigns and initiatives
• Collaborative attitude with a commitment to achieving collective goals
• Reflect the core values of Peak Home Care Inc. (d.b.a. an independently owned and operated Home Instead franchise).

Benefits

• Competitive salary commensurate with experience
• Commission Program
• Opportunities for professional development and career advancement
• Possitive and supportive work environment
• Contribution to improving healthcare access and quality in the community
• Comprehensive benefits package including:
• Telehealth
• Paid Time Off
• Sick Leave
• Retailer plan
• Commission Program