Business Development Representative

About BluShark Digital

BluShark Digital is a digital marketing agency focused on helping law firms and professional service businesses grow through search engine optimization, digital strategy, and measurable online visibility. We are a client-first, results-driven company that combines data, strategy, and relationship-building to help businesses compete in highly competitive markets.

Position Overview

The Business Development Representative will be responsible for generating qualified sales conversations through outbound outreach, lead nurturing, conference follow-up, and in-person event engagement. This role blends traditional BDR responsibilities with relationship-based business development for event and conference business. This is not a high-pressure appointment-setting role focused on volume for volume's sake. The right candidate will know how to identify prospects who may genuinely benefit from BluShark’s services, clearly communicate value, ask thoughtful questions, and help determine whether a consultation is the appropriate next step.

Key Responsibilities

• Conduct outbound outreach through phone, email, text, LinkedIn, and other approved channels.
• Identify, qualify, and nurture prospective clients who may benefit from BluShark’s services.
• Help convert qualified, relevant conversations into appropriate discovery or consultation appointments.
• Research prospects to understand their business, market, online presence, and potential growth needs.
• Communicate BluShark’s value proposition clearly, professionally, and honestly.
• Maintain consistent outreach and follow-up activity while prioritizing quality, relevance, and professionalism in every prospect interaction.
• Track all lead activity, notes, tasks, statuses, and outcomes in HubSpot.
• Support lead nurturing campaigns and structured sales sequences.
• Collaborate with Account Executives and leadership to improve messaging, targeting, and conversion.
• Ensure prospects are properly qualified before being advanced to the next stage of the sales process.

Event & Conference Business Development

• Support pre-conference outreach campaigns to targeted attendees, sponsors, exhibitors, or prospect lists.
• Create qualified meeting opportunities before conferences and events.
• Represent BluShark professionally at conferences, trade shows, networking events, and industry gatherings.
• Engage prospects on the conference floor, at booths, during receptions, and in informal networking settings.
• Capture lead information accurately and promptly.
• Qualify event conversations and determine appropriate next steps.
• Support post-conference follow-up campaigns to convert meaningful event conversations into appropriate sales opportunities.
• Maintain detailed event notes and ensure conference-related contacts are properly tracked in HubSpot.
• Work with internal teams to improve event strategy, lead capture, and post-event conversion.
• Protect BluShark’s reputation by approaching event conversations with professionalism, curiosity, and respect.

Qualifications

• Prior sales, business development, appointment setting, or client-facing experience preferred.
• Experience with outbound sales activity, including calls, emails, and follow-up.
• Strong written and verbal communication skills.
• Comfortable speaking with business owners, attorneys, executives, and professional service providers.
• Highly organized and detail-oriented, especially with CRM management.
• Able to manage multiple lead sources, campaigns, and follow-up timelines.
• Comfortable attending conferences and representing the company in person.
• Strong relationship-building instincts and professional presence.
• Consultative mindset with the ability to listen, ask thoughtful questions, and identify potential fit.
• Self-motivated, resilient, and comfortable working in a performance-driven environment.
• Experience with HubSpot, Salesforce, or another CRM preferred.
• Digital marketing, SEO, legal marketing, or professional services experience is a plus.
• Willingness to travel for conferences and business development events as needed.

Compensation & Benefits

BluShark offers a competitive compensation package, including base salary and performance-based incentives. Benefits may include health, dental, and vision insurance, 401(k), paid holidays, vacation days, and opportunities for professional growth.

Equal Employment Opportunity

BluShark Digital is committed to maintaining a professional work environment where all individuals are treated with respect and dignity. We provide equal employment opportunities to all employees and applicants and prohibit discrimination or harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state, or local law.