Business Development Representative

About the role

Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we’re not just redefining what’s achievable, we’re creating a place where amazing career moments are made possible.

Responsibilities

• Execute high-volume, multi-channel outreach strategies to consistently generate and engage net-new prospects.
• Identify, target, and create qualified opportunities through proactive outbound prospecting aligned to ICP and strategic segments.
• Qualify opportunities through early funnel stages, ensuring alignment to criteria and readiness for deeper discovery or demo.
• Apply structured, multi-touch outreach cadences across channels and continuously refine based on engagement data and outcomes.
• Personalize outreach using account context, industry insights, and prior engagement signals to improve response and conversion rates.
• Maintain accurate and timely CRM documentation, ensuring visibility into pipeline, activities, and progression.
• Collaborate closely with sales to ensure smooth handoff, clear context, and strong conversion from BD-sourced opportunities.
• Track performance against activity and pipeline KPIs, proactively adjusting approach to meet monthly targets.
• Synthesize prospect feedback to refine messaging, targeting, and outreach strategies.

Requirements

• Minimum 1 year outbound sales development or business development experience, preferably in B2B or SaaS sales, with proven track record of generating qualified opportunities.
• Minimum 1 year cold calling, email outreach, and LinkedIn prospecting.
• Experience working in a strategic sales development role, collaborating closely with Sales teams to drive pipeline growth.

Qualifications

• Associate’s Degree (AA) required. Focus in Sales, Business Administration, Marketing, or related discipline preferred.
• Bachelor’s Degree in Professional Sales, Business, or related discipline preferred.

Skills & Abilities

• Excellent verbal and written communication skills with the ability to craft tailored, compelling outreach messages.
• Strong phone presence and the ability to confidently engage with decision-makers.
• Experience using CRM systems to track and manage leads, interactions, and sales activities.
• Strong organizational skills with the ability to manage multiple outbound campaigns and follow-up activities at once.
• Ability to prioritize tasks effectively and meet deadlines in a fast-paced, high-pressure environment.
• Highly motivated, driven, and goal-oriented with a strong desire to meet and exceed performance targets.
• Resilient and able to handle rejection while remaining focused and persistent in outreach efforts.

Key Performance Outcomes

• Qualified leads are generated and passed to sales based on agreed-upon criteria, ensuring consistent lead quality and volume.
• Sales pipeline is actively supported through outreach-qualified leads that progress through defined funnel stages.
• Prospects are engaged and nurtured through timely, relevant, and personalized outreach sequences, resulting in increased meeting conversion rates and brand awareness.
• Sales team is supported through regular collaboration, including sharing of insights, feedback loops, and alignment meetings, resulting in improved lead-to-opportunity conversion.
• Strategic outreach campaigns are executed according to plan, targeting high-value accounts and personas, with measurable results in engagement and booked meetings.
• CRM records are consistently updated with accurate, complete, and timely information regarding outreach and engagement activities.

What We Offer

• A culture that values who you are and recognizes that you aren’t just an employee; you are a teammate, and you matter.
• We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.
• We flex our time together, collaborating remotely and in-person to empower our teams to work in the ways that work best for them.
• A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:
• Medical, Dental, and Vision Coverage
• Holiday and Vacation Time
• Health and Wellness Days
• A Bonus Day for Your Birthday

Pay

Our targeted starting total cash compensation in the United States for this position ranges from $47,500 - $55,000. per year. This range includes base salary and on-target performance-based variable commissions. Actual earnings are uncapped, and many team members exceed on-target amounts by surpassing their sales goals.

Schedule

Flexible schedule to accommodate remote and in-person work.