Business Development Representative
ABA Centers of America · Worcester, MA · 1 wk ago
On-siteSalesFull-time
About the role
Are you a high-performance business-development professional with proven healthcare experience who knows how to get past gatekeepers and win over docs and healthcare decision-makers? Tired of the same old corporate sales routine? We've got a great opportunity for you with a growing company that makes a real difference in the lives of children with autism and their families.
We are building something special. As a Community Outreach Liaison, you will generate leads and build strong relationships with families and local organizations. Key Responsibilities include:
Key Responsibilities
- Lead Generation & Prospecting
- Identify, pursue, and grow relationships with prospective referral sources (e.g., pediatricians, school counselors, therapists, daycare directors, nonprofit leaders).
- Conduct outbound outreach through in-person visits, networking, cold introductions, and field drop-ins.
- Execute a consistent weekly prospecting plan to source new opportunities, support market share expansion, and build referral diversity.
- Qualify and document lead potential, partner alignment, and readiness for engagement.
- Salesforce & Pipeline Management
- Log all outreach, visit notes, referrals, and contacts in Salesforce daily.
- Maintain complete visibility into referral status, outcomes, and lead aging across accounts.
- Own the integrity of your referral pipeline—including follow-up cadence, touchpoint tracking, and conversion insights.
- Collaborate with the Admissions and Sales Ops teams to resolve barriers to conversion and support funnel optimization.
- Territory Development
- Execute outreach strategies that align with assigned territory goals, visit coverage expectations, and market penetration priorities.
- Analyze referral patterns and territory performance to refine targeting efforts.
- Partner with Regional Sales Managers to identify underperforming pockets and high-growth zones.
- Event Strategy & Execution
- Plan and lead field events, education sessions, and outreach opportunities that directly support lead generation and awareness.
- Represent the organization at school fairs, health expos, nonprofit gatherings, and similar events with clear growth intent.
- Capture leads onsite, document contact data, and manage follow-up or handoff to internal teams.
- Must maintain a flexible schedule as the role may require early morning, evening or weekend availability for events.
- Collaboration & Reporting
- Work closely with Growth, Marketing, and Admissions to ensure aligned messaging and effective lead handoffs.
- Submit regular outreach reports, territory updates, and event summaries.
- Participate in weekly sales calls, coaching check-ins, and training.
Requirements
- Must Have
- A high school diploma
- Minimum 3 years of experience in field sales, outreach, or business development
- Demonstrated ability to generate leads, manage a sales pipeline, and meet performance expectations
- Strong communication, relationship-building, and organizational skills
- Experience with Salesforce or similar CRM systems required
- A valid driver's license, active auto insurance, and reliable personal transportation
Nice to Have
- A bachelor's degree in business, healthcare, or a related field
Benefits
- 21 paid days off (15 PTO days increasing with tenure, plus 6 paid holidays)
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Medical, dental, vision, long-term disability, life insurance, AD&D insurance, and GAP Plan (TransAmerica)
- Generous 401(k) with up to 6% employer match
- 100% employer-paid maternity/paternity leave for up to 5 weeks
- Tuition reimbursement up to $2,500 per semester
- EAP (unlimited counseling 24/7), BeyondMed (discounts on wellness and elective healthcare services), PerkSpot (discounts on top brands), Pet Insurance (Nationwide), and On the GoGa wellbeing hub
Qualifications
- Must Have
- A high school diploma
- Minimum 3 years of experience in field sales, outreach, or business development
- Demonstrated ability to generate leads, manage a sales pipeline, and meet performance expectations
- Strong communication, relationship-building, and organizational skills
- Experience with Salesforce or similar CRM systems required
- A valid driver's license, active auto insurance, and reliable personal transportation
Nice to Have
- A bachelor's degree in business, healthcare, or a related field
Benefits
- 21 paid days off (15 PTO days increasing with tenure, plus 6 paid holidays)
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Medical, dental, vision, long-term disability, life insurance, AD&D insurance, and GAP Plan (TransAmerica)
- Generous 401(k) with up to 6% employer match
- 100% employer-paid maternity/paternity leave for up to 5 weeks
- Tuition reimbursement up to $2,500 per semester
- EAP (unlimited counseling 24/7), BeyondMed (discounts on wellness and elective healthcare services), PerkSpot (discounts on top brands), Pet Insurance (Nationwide), and On the GoGa wellbeing hub