Business Development Power Equipment

Job Purpose

The purpose of Product Specialist II is to support Honda wholesale distributors in driving retail sales of commercial turf equipment—high-capital-cost products that require a relationship-focused, consultative approach with end users.

Key Accountabilities

• Facilitate & support distributor partners in prospecting, on-site product demonstrations, and retail sales.
• Effectively communicate activity of successes/challenges to management.
• Manage sales pipeline stages to identify current and future multi-unit sales opportunities, leveraging accurate and timely CRM management data to ensure visibility and effective follow-up.
• Monitor U.S. market conditions by region, identify sales obstacles and opportunities. Develop, execute, and track countermeasure plans.
• Actively participate in relevant trade organizations, and build relationships with core target customers.
• Create and execute annual development plans that strengthen performance within the role while building capabilities that support readiness for future opportunities.
• Develop regular reporting cadence with key stakeholders.

Qualifications, Experience, And Skills

• BA degree or equivalent industry experience.
• Proficient in all MS Office applications, SAP, and Salesforce.
• 5-7 years of B2B sales success, preferably within commercial landscape or power equipment industries.
• Demonstrated experience navigating state and federal government procurement standards and leveraging this expertise to support and facilitate retail sales processes.
• Experience in turf management sales, including product knowledge and customer engagement within the turf industry.
• Strong collaboration and relationship-building skills, with the ability to understand and adapt to the needs of diverse audiences.
• Exceptional negotiation and relationship-building skills, grounded in understanding the audience and tailoring approaches to achieve desired results.

Job Dimensions

• Describe 2 – 3 typical decisions that this job is expected to make and/or influence:
• Resolve escalated or complex customer issues.
• Recommend and implement service enhancements.
• Mentor or guide lower-level representatives.

Working Conditions

• Must be able to sit and work in computer programs and applications for extended periods of time.
• Professional work environment with exposure to highly confidential information and business strategies.
• High level of travel may be required based on market opportunities.

What differentiates Honda and make us an employer of choice?

• Total Rewards:
• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.).
• Paid Overtime.
• Regional Bonus (when applicable).
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx).
• Paid time off, including vacation, holidays, shutdown.
• Company Paid Short-Term and Long-Term Disability.
• 401K Plan with company match + additional contribution.
• Relocation assistance (if eligible).
• Career Growth Advancement Opportunities:
• Career Mobility.
• Educational Reimbursement for Continued Learning.
• Training and Development programs.
• Additional Offerings:
• Tuition Assistance & Student Loan Repayment.
• Lifestyle Account (Childcare Reimbursement Account).
• Elder Care Support.
• Wellbeing Program.
• Community Service and Engagement Programs.
• Product Programs.

What differentiates Honda and make us an employer of choice?

What differentiates Honda and makes us an employer of choice includes:

• Total Rewards:
• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.).
• Paid Overtime.
• Regional Bonus (when applicable).
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx).
• Paid time off, including vacation, holidays, shutdown.
• Company Paid Short-Term and Long-Term Disability.
• 401K Plan with company match + additional contribution.
• Relocation assistance (if eligible).
• Career Growth Advancement Opportunities:
• Career Mobility.
• Educational Reimbursement for Continued Learning.
• Training and Development programs.
• Additional Offerings:
• Tuition Assistance & Student Loan Repayment.
• Lifestyle Account (Childcare Reimbursement Account).
• Elder Care Support.
• Wellbeing Program.
• Community Service and Engagement Programs.
• Product Programs.