Business Development & Partnerships Specialist
Baidu USA · Mountain View, CA · 1 mo ago
Business Development$35–$65/hrFull-time
About the role
MediaGo is seeking a Business Development & Partnerships Specialist to drive revenue growth by securing and expanding partnerships with SSPs, publishers, OEMs, and app developers. This is a high-impact, revenue-focused role where you’ll own the full partnership lifecycle—from prospecting to closing—while building MediaGo’s presence in the US programmatic ecosystem.
Key Responsibilities
- Possess the ability to prospect, pitch, and onboard new SSPs, premium publishers, OEMs, app developers, and other media partners to expand MediaGo’s supply inventory.
- Negotiate and structure direct integrations, revenue-sharing deals, preferred agreements, and private marketplace (PMP) setups.
- Lead deal discussions on rate cards, floor prices, revenue splits, and long-term contract terms with SSPs and publishers.
- Collaborate with finance and legal to finalize agreements that maximize mutual value.
- Advise publishers on yield optimization, monetization strategy, and inventory best practices to drive sustainable revenue growth.
- Align with demand teams to match high-value buyers with premium supply sources.
- Maintain a structured pipeline of publisher and partner prospects and accurately forecast integrations, supply growth, and revenue contributions.
- Monitor industry trends, competitor activity, and emerging opportunities (CTV, in-app, identity solutions) and provide insights that shape MediaGo’s supply strategy and positioning in the market.
- Work closely with product, operations, finance, sales, and account management teams to design partnership terms and ensure publisher success.
- Track and analyze partner performance metrics and prepare regular reports to share actionable insights with internal stakeholders.
Qualifications
- 1–3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships (DSP/SSP exposure preferred).
- Proven track record in identifying and onboarding publishers or SSP/media partners, managing relationships, and driving revenue growth.
- Strong understanding of programmatic technologies (ad servers, SSPs, header bidding) or ability to learn quickly.
- Excellent communication, negotiation, and relationship-building skills.
- An analytical mindset with the ability to monitor performance metrics and recommend optimizations.
- A self-starter who thrives in a fast-paced, collaborative environment.
- Bachelor’s degree in Business, Marketing, or related field preferred.
- Ability to work on-site 5 days a week.