Business Development Marketing Analyst

About the role

Nava is a consultancy and public benefit corporation dedicated to simplifying and enhancing government services. Since 2015, we've helped federal, state, and local agencies tackle complex technology modernization challenges. Our team combines human-centered design and modern engineering to improve digital products and services for government agencies and the public.

Responsibilities

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Manage the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners, and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Requirements

• Experience & Tenure: 2–4 years’ marketing or communications experience (public sector focus preferred); internships and relevant project experience considered
• Track Record: Demonstrated success in campaign execution, digital content creation, and analytics/reporting
• Technical Proficiency: Proficiency with multi-channel digital marketing platforms: social media, display advertising, content syndication, Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools
• Communication: Strong written and verbal communication skills; proven ability to create persuasive, market-facing copy
• Project Management: Advanced project management, attention to detail, and ability to meet deadlines across simultaneous initiatives
• MarTech Optimization Support: Demonstrated ability to troubleshoot and optimize technical campaign setup within Marketing Automation (e.g., HubSpot/Pardot) and CRM (Salesforce) platforms
• Education: Bachelor's degree in Marketing, Communications, Business, or relevant field

Desired Skills

• Prior experience collaborating with cross-functional business teams, creative resources, and vendors
• Experience in a public sector, B2B, or government-facing environment
• Commitment to data-driven decision making, continuous improvement, and brand stewardship

Compensation

$90,400—$101,700 USD

Perks

• Health coverage — comprehensive medical, dental, and vision plans
• Insurance coverage — Nava provides disability, life, and accidental death insurance
• Time off — vacation, holidays (including Juneteenth), and floating holidays
• Annual bonus — based on performance
• Parental leave — paid time off for new parents
• Wellness program — resources & support tools
• Virtual care — online doctor visits
• Sabbatical leave — extended unpaid leave
• 401(k) match — support for retirement savings
• Flexible work — remote-first environment
• Home office setup — company laptop & setup assistance
• Utility support — reimbursement for home office utilities
• Learning opportunities — internal training programs
• Development opportunities — LinkedIn Learning access
• Referral bonus — reward for referring qualified candidates
• Commuter benefits — pre-tax commuter programs
• Supportive culture — collaborative and remote-friendly team environment

Equal Employment Opportunity

Nava is committed to providing equal employment opportunities without discrimination or harassment on the basis of race, gender and/or gender identity or expression, color, creed, religion, religious creed, age, national origin, ethnicity, disability, veteran or military status, sex, sexual orientation, reproductive health autonomy, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth, genetic information, domestic violence victim status, marital status, citizenship status, or any other characteristic protected by law. Nava prohibits any such discrimination or harassment. This policy applies to all employees, applicants, contractors, and temporary workers of Nava.