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Business Development Manager for GSSO GTM

Cisco · Austin, TX · 5 days ago
Business Development$182k–$235k/yrFull-time

About the role

Meet the Team As a member of Cisco Security’s Sales Acceleration team, you will work closely with S&P leadership, regional and area sales leaders, specialist sellers, solutions engineers, partner teams, product management, offers, marketing, enablement, sales operations, finance, legal, Customer Success, and communications teams. This field-facing and highly collaborative role requires influencing work across teams by bringing structure, data, customer and seller empathy, and credible execution to complex priorities.

Responsibilities

  • Align GTM Priorities and Operating Rhythm: Partner with sales leadership to translate Cisco Security GTM priorities into activation plans, sales plays, and measurable outcomes. Maintain regular cadence with field leaders and cross-functional teams to prioritize work and improve operational outcomes using data such as pipeline, adoption, win/loss, and seller feedback.

  • Create and launch sales plays for priority security architectures, offers, customer segments, and competitive motions. Define seller motions, partner models, enablement paths, and KPIs. Pilot, iterate, and scale plays based on customer and pipeline impact.

  • Own Seller Success Content and Sales Assets: Manage creation, curation, and lifecycle of seller-facing assets including talk tracks, discovery guides, executive narratives, objection handling, battlecards, competitive insights, ROI messaging, and partner activation kits. Ensure content governance for currency and consistency.

  • Connect Field Execution to Product Evolution: Interface with product and offer teams to provide field insights for product evolution, packaging, messaging, roadmap, and competitive positioning. Synthesize feedback into recommendations and advocate for innovative GTM solutions.

  • Accelerate Seller and Partner Execution: Support sellers with AI-driven tools, workflows, and partner engagement models to reduce friction and improve execution quality and speed. Coordinate with marketing on demand generation and campaign assets. Coach field teams and partners on applying plays and converting interest into pipeline.

  • Build Customer Proof and Reference Programs: Develop and manage a customer reference library organized by use case, industry, offer, persona, region, and business outcome. Partner with customer success, marketing, legal, and field teams to package references into practical seller assets.

  • Drive Experimentation, Measurement, and Continuous Improvement: Promote experimentation, measure outcomes, and adopt models that improve efficiency and impact. Maintain focus on strategic priorities and create feedback loops connecting field adoption, content effectiveness, demand generation, partner engagement, and product input.

Qualifications

  • 5+ years in enterprise sales, sales acceleration, business development, sales strategy, partner GTM, product marketing, enablement, or related SaaS/security roles.
  • Experience translating GTM priorities into field-ready sales plays, seller assets, partner motions, and measurable adoption plans.
  • Working knowledge of enterprise security, SaaS, cloud, software buying motions, and familiarity with Network Security, Cloud Security, SASE, XDR, Zero Trust, SecOps, or adjacent architectures.
  • Good understanding of Cisco’s Campus, Branch, and Data Center Networking solutions.
  • Ability to create clear seller-facing content, executive narratives, and practical sales tools.
  • Strong data orientation and ability to use pipeline, adoption, engagement, win/loss, or campaign data for decision-making.
  • Excellent communication skills and proven cross-functional influence.
  • Ability to travel as needed.

Preferred Qualifications

  • Experience with Cisco Security offerings, sales motions, partner routes to market, or field enablement platforms.
  • Hands-on experience with SharePoint, CRM, sales enablement platforms, analytics dashboards, AI-assisted seller tools, or similar.
  • Proven track record launching sales plays, partner-led motions, demand-generation initiatives, or field programs that improve pipeline, productivity, deal progression, or customer engagement.
  • Experience building or managing customer reference programs, proof libraries, voice-of-customer assets, or outcome-based sales narratives.
  • Familiarity with competitive security landscape including Palo Alto Networks, CrowdStrike, Fortinet, Zscaler, Netskope, Check Point, or similar providers.

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