Business Development Manager – Audience Acquisition, Healthcare Events

About the role

Reporting to the Head of Connect Programs, you'll play a key role in growing the executive healthcare community behind three of the industry's most influential events—HLTH USA, ViVE and HLTH Europe. As our Business Development Manager – Audience Acquisition, Healthcare Events, you'll be responsible for identifying, engaging and developing long-term relationships with senior healthcare leaders across providers, payers, employers, health systems, pharmaceutical companies, life sciences, diagnostics, digital health innovators and investors.

This is much more than attendee acquisition. You'll become a trusted ambassador for HLTH, building one of the industry's most valuable executive communities while connecting decision-makers with networking opportunities that genuinely move healthcare forward. Working across multiple event portfolios simultaneously, you'll own your pipeline from prospecting through registration, participation and post-event engagement, ensuring we consistently attract the right executive audience while strengthening relationships throughout the year. Success comes from developing trusted relationships—not transactional sales.

What you'll do

• Develop and execute executive attendee acquisition strategies across HLTH USA, ViVE and HLTH Europe.
• Identify, engage and recruit senior healthcare executives including providers, payers, employers, health systems, pharmaceutical companies, life sciences organisations and digital health leaders.
• Build long-term relationships with healthcare executives while expanding existing strategic accounts.
• Manage your own business development pipeline from prospecting through event participation and post-event engagement.
• Conduct outreach through phone, email, LinkedIn, referrals, networking events and industry associations.
• Present the value of HLTH's Connect Programs through virtual and in-person meetings.
• Consistently achieve attendee acquisition, registration and engagement targets.
• Maintain accurate CRM records, forecasts and performance reporting while monitoring buyer quality metrics.
• Partner closely with Sales, Marketing, Content, Operations and Attendee Experience teams to maximise executive engagement.
• Convert inbound marketing leads into qualified executive participants.
• Develop creative outreach campaigns and engagement initiatives that strengthen our healthcare community.
• Represent HLTH at healthcare conferences and networking events across North America.
• Build lasting partnerships that create measurable value for attendees, sponsors and the wider healthcare ecosystem.

What we're looking for

You'll likely have experience in:

• Enterprise Business Development
• Strategic Partnerships
• Executive Community Development
• Healthcare Sales
• Account Management
• Delegate or Buyer Acquisition
• Membership or Association Sales
• Conference or Event Sales

You'll also bring:

• 5–8+ years of success in business development, partnerships, sales, recruitment or executive community building.
• Experience developing high-volume acquisition pipelines while maintaining exceptional quality.
• Confidence engaging VP and C-suite executives.
• Excellent communication and presentation skills across phone, email, video and face-to-face meetings.
• Experience using Salesforce, HubSpot, LinkedIn Sales Navigator, ZoomInfo, Apollo, Reply.io or similar CRM and prospecting tools.
• Strong analytical skills with the ability to forecast, measure performance and continuously improve results.
• Outstanding organisational and time-management skills.
• A proactive, entrepreneurial mindset and willingness to build new ideas from scratch.
• Healthcare, healthcare technology or events experience is advantageous, but not essential.

You'll thrive here if you

• Love networking and meeting people.
• Enjoy building long-term relationships.
• Are motivated by ambitious commercial goals.
• Think creatively and solve problems proactively.
• Collaborate naturally across teams.
• Adapt quickly to changing priorities.
• Want to help shape the future of healthcare.

Why join HLTH?

Every year, HLTH brings together thousands of the world's most influential healthcare leaders to tackle the industry's biggest challenges and opportunities. Joining HLTH means you'll:

• Build relationships with some of healthcare's most senior executives.
• Represent globally recognised brands including HLTH USA, ViVE and HLTH Europe.
• Attend industry-leading healthcare conferences and networking events.
• Help shape one of the world's most influential healthcare communities.
• Work alongside an ambitious, collaborative team where your ideas and impact are highly visible.

Benefits

• $90,000–$100,000 base salary
• Competitive commission plan
• Hybrid working
• Medical, dental and vision coverage
• 401(k) with company match
• Competitive PTO
• Professional development opportunities
• Domestic and international travel