Business Development Executive - Higher Ed - East Coast/Mid Atlantic

Job Summary

The Business Development Executive (BDE) has responsibility for increasing Infobase revenue in a geographic territory. The BDE will directly engage with prospective customers to demonstrate the benefits of Infobase Products and to secure new subscription and cross sale commitments.

Essential Functions

• Identify potential customers through effective market research and strategic planning.
• Create and execute strategies to acquire new business and to cross sell new services to existing clients.
• Create and maintain a comprehensive contact list of potential and existing customers.
• Initiate contact with new and existing customers through a variety of outreach methods (phone calls, email campaigns, Zoom meetings, social media, conferences and events etc.) to understand customer and prospective customer needs.
• Engage in discussions to address customer requirements and concerns effectively.
• Demonstrate in-depth knowledge of products, features and value.
• Develop solutions that showcase how Infobase products effectively solve customer problems.
• Negotiate prices and contractual terms with customers.
• Ensure agreements align with both customer needs and organizational goals.
• Work with teams across the organization to ensure a cohesive approach to customer relations.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• 5 Years of relevant experience in Sales, Account Management or related role, preferably in the education technology industry.
• Ideal candidate will have experience with electronic resources through library.
• In-depth knowledge of products and industry trends.
• Proven ability to generate leads, convert prospects, and negotiate favorable terms.
• Strong verbal and written communication skills for engaging customers and conveying product value.
• Proficient use of CRM tools to maintain accurate contact lists and manage customer interactions and forecast business.
• Effective interpersonal skills to build and maintain relationships with customers and cross-functional teams.
• Dedication to understanding customer needs and solving problems with appropriate products or services.
• Track record of achieving sales targets and goals, with the ability to adapt to changing market conditions.