Business Development Executive

About the Role

SPINS is seeking a Business Development Executive, Commerce Enablement to help brands close the gap between shopper discovery and purchase across every channel. This role supports SPINS' Commerce Enablement strategy, powered by MikMak, enabling brands to connect media, owned experiences, and retailer touchpoints into measurable commerce outcomes. The ideal candidate is a proactive, outbound-capable seller who is comfortable building pipeline, running full-cycle sales processes, and acting as a trusted advisor to CPG brands. You enjoy helping marketers make their media work harder by ensuring shoppers can easily discover products, understand where to buy, and convert intent wherever it is created. Success in this role requires strong sales discipline, comfort with modern sales technology, and the ability to clearly explain how shoppable experiences, media activation, and measurement work together to drive both ecommerce and in-store performance.

Key Responsibilities

• Sales Execution & Deal Ownership: Hit or exceed annual revenue targets by generating and closing new brand opportunities within the CPG ecosystem. Own the full sales cycle from initial outreach and discovery through close, positioning SPINS as a commerce enablement and Anywhere Commerce partner. Lead consultative conversations focused on shopper discovery, product availability, and conversion across owned, paid, and retailer environments.
• Prospecting & Pipeline Development: Maintain accountability for pipeline creation with a strong emphasis on outbound prospecting. Execute multi-channel outreach strategies across email, phone, LinkedIn, and events. Leverage inbound leads, marketing programs, retailer interest, and internal referrals to supplement outbound activity. Maintain consistent activity levels and strong follow-through to convert interest into qualified opportunities.
• Commerce Enablement & MikMak Solutions: Position MikMak-powered solutions including shoppable links, store locators, and retailer-connected landing pages. Educate brands on how to activate shoppable experiences across media, brand websites, social, and influencer channels. Help customers reduce friction between media exposure and purchase by aligning experiences across retailers and channels.
• Media, Measurement & Performance Context: Demonstrate an understanding of basic online engagement and digital performance, including site traffic, bounce rates, conversion behavior, and how these metrics inform optimization. Demonstrate an understanding of how brand and retail media investments influence shopper discovery, traffic, and conversion. Speak confidently about media performance concepts such as attribution, incrementality, ROAS, and conversion. Position SPINS and MikMak solutions as a way to improve the effectiveness and measurability of media spend by connecting exposure to downstream commerce outcomes.
• Solution Storytelling & Presentations: Pitch SPINS Commerce Enablement solutions via in-person meetings, Microsoft Teams presentations, sales calls, and conferences. Customize decks and materials by account, buying persona, and use case. Translate shopper behavior, media investment, and retailer complexity into clear value stories tied to performance outcomes.
• Internal Collaboration & Market Feedback: Partner with marketing, BDR, product, analytics, and customer success teams to support deal success and smooth handoffs. Share consistent feedback from the market, including customer objections, feature requests, and competitive insights. Identify commerce enablement opportunities within existing SPINS customer relationships and collaborate cross-portfolio.
• Tools, Process & Methodology: Maintain accurate pipeline, forecasting, and activity tracking in Salesforce. Use tools such as Salesforce, ZoomInfo, Outreach, Gong, LinkedIn, and Microsoft Teams to drive productivity. Learn and apply ValueSelling as a core sales methodology.

Who You Are

• Background in or strong familiarity with the CPG ecosystem
• Experience selling into ecommerce, digital marketing, retail media, or shopper marketing teams
• Comfortable discussing media spend, performance metrics, and measurement approaches at a practical level
• Passionate about winning new logos and building pipeline through outbound activity
• Curious, coachable, and motivated to continuously improve
• Investigative mindset with the ability to uncover real customer needs
• Resilient, resourceful, and persistent, with a bias toward action
• Humble, empathetic, and energized by helping customers succeed

Education & Experience

• 3–5 years in digital commerce, ecommerce, ad tech, retail media, or shopper-focused sales
• Demonstrated success in outbound prospecting and full-cycle sales
• Prior BDR/SDR or high-activity hunting role strongly preferred
• Proficiency with Salesforce and modern sales engagement tools
• Familiarity with commerce enablement solutions such as MikMak, SmartCommerce, Pear, product availability tools, and shoppable landing pages

What Success Looks Like

• Consistently generating pipeline through outbound prospecting, inbound demand, and internal referrals
• Successfully closing commerce enablement deals powered by MikMak
• Helping brands activate Anywhere Commerce by connecting media, owned experiences, and retail destinations
• Earning trusted advisor status by improving how brands turn shopper interest into measurable sales

Pay

Salary Range: $160k/yr - $180k/yr OTE

What SPINS Offers

• Hybrid work options with flexibility to create a work/life balance that actually works
• Paid time to volunteer with an organization of your choice, with charitable donations matched
• Semi-annual company-wide employee survey used to shape company programs, perks, and culture
• Collaborative, flexible, and communicative culture that puts people at the center