Business Development Executive

About the role

This is a fully remote position; however, candidates MUST be located in one of the following regions: Dallas, Houston, San Antonio or Austin (TX).

Opportunity

We are seeking a high-performing Business Development Executive to drive direct client acquisition across the Texas markets. This role has two equally important dimensions: building a robust referral network with healthcare facilities and social service professionals, and converting those referrals into enrolled clients by guiding families through an emotionally and financially complex decision.

Key Responsibilities

• Referral Network Development
• Build and maintain a high-value referral network across your assigned territory, including Skilled Nursing Facilities (SNFs), Assisted Living Facilities, Hospitals, Rehab Centers, Elder Law Attorneys, and Social Services Directors.
• Position our firm as the go-to Medicaid planning resource that referral partners recommend with confidence when a family needs help.
• Attend state healthcare association events, senior care conferences, and elder law networking events to build visibility and relationships.
• Establish communication workflows with Social Workers, Discharge Planners, and Business Office Managers to ensure warm, timely referrals.
• Leverage proximity to your assigned metro market while managing your territory remotely.
• Family Consultation & Client Acquisition
• Conduct discovery calls with prospective client families to understand their Medicaid situation, timeline, and financial picture.
• Present our services with empathy and clarity, helping families understand the value of professional Medicaid planning and why acting quickly matters.
• Guide families through the enrollment decision, addressing objections about cost, complexity, and eligibility with confidence and expertise.
• Convert referrals into enrolled clients by building trust quickly with families who are often frightened and overwhelmed.
• Manage a pipeline of active prospects and follow up consistently without being pushy.
• Client Relationship & Referral Partner Management
• Onboard new clients and set expectations for the application process, timeline, and communication cadence.
• Maintain touchpoints with referral partners to ensure ongoing referral flow and address any service concerns promptly.
• Gather testimonials and case outcomes to support marketing and referral conversations.

Qualifications & Requirements

• Experience: 5+ years of sales experience, with a strong preference for B2C, consultative, or high-empathy sales environments (senior care, financial services, elder law, healthcare, home care, hospice, insurance).
• Experience selling directly to families or individuals navigating healthcare, financial, or legal decisions is highly valued.
• Prior experience building referral networks with healthcare providers, social workers, or discharge planners is a significant advantage.
• Local Knowledge: Must reside in Dallas, Houston, or Austin (TX).
• Deep understanding of your local healthcare and senior care landscape is strongly preferred.
• Familiarity with state Medicaid programs, HHSC processes, or long-term care funding is a plus but not required.
• Empathy: The ability to connect with families in crisis, earn their trust quickly, and guide them to a confident decision without pressure.
• Hunter Mentality: A self-starter who proactively builds pipeline, follows up relentlessly, and thrives in a remote, autonomous environment.
• Communication: Clear, warm, and persuasive across phone, video, and in-person settings. You can explain complex topics in plain language.
• Organization: Ability to manage a multi-stage pipeline across referral development and active client prospects simultaneously.
• Resilience: Comfortable working with families facing emotionally difficult circumstances without burning out.

Why Join Us?

• Impact: Every client you enroll is a family you helped keep financially whole during one of the hardest moments of their lives.
• Growth: You will be spearheading our market expansion in a massive, underserved space.
• Autonomy: Remote-first culture that values results, not micromanagement.
• Compensation: $75,000 base salary + performance-based commission. OTE (On-target earnings) of $115,000–$120,000 at quota.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.