Business Development Executive

Position Summary

We are seeking a highly motivated, relationship‑driven Business Development Executive to build and grow our presence throughout the North‑Carolina Triad. This field‑based growth position is responsible for developing referral relationships and generating new patients/clients across non‑medical home care, home health, and hospice services. The role requires consistent field activity, strong relationships, disciplined follow‑up, and measurable results to develop a territory, create new referral relationships, and convert those relationships into sustainable admissions, billable hours, and revenue.

Employment: Full‑Time | Reports To: Franchise Ownership | Work Location: In person (North Carolina Triad – Greensboro, Winston‑Salem, High Point, and surrounding areas)

Primary Responsibilities

Territory Development & Growth

• Develop and execute a strategic territory growth plan for Greensboro, Winston‑Salem, High Point, and surrounding communities.
• Identify, prioritize, and penetrate the highest‑value referral opportunities within the territory.
• Build a balanced referral portfolio rather than becoming dependent on a small number of accounts.
• Generate qualified referrals that convert into new home‑care clients, home‑health starts of care, and hospice admissions.
• Develop new accounts while expanding referral volume from existing relationships.
• Maintain an active pipeline of prospects, referrals, and opportunities.
• Consistently achieve monthly, quarterly, and annual growth objectives.

Referral Source Development

• Hospitals and health systems
• Skilled nursing and rehabilitation facilities
• Assisted living and memory‑care communities
• Independent living communities
• Physicians and medical practices (primary care and geriatric)
• Case managers and discharge planners
• Social workers
• Home health agencies
• Hospice organizations
• Accountable Care Organizations and physician networks
• Elder‑law attorneys
• Geriatric care managers
• Senior placement organizations
• Wealth managers and financial advisors
• Veterans organizations and community partners

Field Activity Expectations

• Spend approximately 70–80% of time developing the market.
• Complete 50–60 meaningful referral‑source touches per week.
• Conduct 10–12 targeted business‑development activities per day.
• Hold a minimum of 5 high‑value facility/account meetings or tours per week.
• Schedule 2–3 presentations, meetings, networking events, or lunch‑and‑learns per week.
• Maintain consistent follow‑up with active referral sources and prospects.
• Develop new referral‑producing accounts each month.
• Accurately document all activity, opportunities, referrals, and follow‑up in the CRM.

Performance Expectations

• First 30 Days: Complete organizational and service‑line training; learn eligibility and referral processes; create a territory map and Top 50 target account list; establish relationships with priority referral sources; complete ~150–200 field activities; begin building a measurable referral pipeline.
• Days 31–60: Establish consistent weekly referral activity; generate first new clients/admissions; develop 5–10 active referral relationships; conduct presentations and educational meetings; demonstrate movement from activity → referral → admission.
• Days 61–90: Achieve predictable monthly referral production; develop 10+ active referral‑producing accounts; demonstrate consistent new admissions/starts of care; build a pipeline supporting continued monthly growth; meet or exceed productivity expectations.
• Months 4–12: Shift focus to scalable growth, progressively increasing referral sources, qualified referrals, admissions, billable hours/patient census, and revenue to create a diversified, sustainable referral network.

Qualifications

• 2+ years of successful healthcare sales/business development experience preferred.
• Experience in home care, home health, hospice, senior living, post‑acute care, or healthcare services strongly preferred.
• Existing relationships within the Triad healthcare market are highly desirable.
• Demonstrated history of meeting or exceeding growth or sales targets.
• Strong understanding of healthcare referral development and relationship selling.
• Ability to develop relationships with both frontline referral partners and executive decision‑makers.
• Excellent presentation, communication, and negotiation skills.
• Highly organized and disciplined with CRM and pipeline management.
• Self‑directed, competitive, and comfortable being measured against clearly defined KPIs.
• Valid driver’s license and ability to travel extensively throughout the Triad.

Compensation

• Base Salary: $60,000–$70,000
• Variable Salary / Incentive Plan: $10,000–$20,000 (based on new client acquisition and retainment, new referrals, and revenue growth)
• Target Total Compensation: Approximately $80,000–$90,000+ (exceptional performers may exceed target earnings)