Business Development Director, AdvisorTarget Reach (Hybrid- NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career while helping others along the way, come join the Broadridge team.

AdvisorTarget Reach (AT Reach) is a digital paid media solution targeting Financial Professionals and Individual Investors / Shareholders. We have access to unique data sets that enable AT Reach to hyper-target audiences and investors based on personas, demographics, and investment holdings, among other criteria. Our campaigns limit impression waste and have demonstrated performance with significantly higher click-through rates than industry averages. Our clients are some of the largest Asset Managers, Wealth Managers, and Corporations that seek a data-based, differentiated solution to market their products and to communicate with their shareholders.

We are looking for a high-energy and self-motivated individual to join our team—someone who can represent AT Reach to the marketplace and our internal partners. You will need to thrive in a fast-moving business where direction will be provided, yet an ability to work independently will be required. Our team is lean and nimble. We are a small, fast-growing business within a large public company, providing us with ample resources to meet our growth objectives. We work hard, have fun, and respect one another’s work-life balance.

Responsibilities

• Lead business development efforts with Ad Agencies that represent asset managers, wealth managers, brokerages, the investor relations departments of public companies, and any other financial services companies.
• Collaborate with Broadridge sales teams that work directly with our target markets, serving as a Subject Matter Expert (SME) to help present our unique solution, describe the benefits, and close the business.
• Lead business development efforts with Ad Networks for the commercial use and integration of AdvisorTarget data.
• Lead business development efforts with publishers to sell advisor segments within their existing opt-in email lists targeting Advisors.
• Develop new data products to bring to market to expand the AdvisorTarget Reach offering.

Requirements

• Minimum of three years of experience in the digital ad space.
• Familiar with Google ad platforms.
• Broad understanding of the finance industry.
• Experience with client direct, agency, and programmatic sales.
• Desire to continually educate oneself on the industries we serve, identify trends, and translate them into opportunities for our solutions.
• Team player while succeeding in a self-sufficient work environment.

Pay

The salary range for this position is between $155,000.00 and $175,000.00 USD. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education. This role is bonus eligible.

Benefits

Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role.

We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.