Business Development

About the role

We believe that nursing is a work of the heart. To provide the best resident care, we promote a culture that is both employee and patient based. We build on trust, compassion, and strong communication. We reward our employees with competitive wages, raises, and bonuses. Come join our family today! This is a full‑time position. We are seeking a Director of Business Development. The primary purpose of this position is to maintain the number of referrals and admissions that are required to meet or exceed facility census and revenue goals, by accomplishing the specific business goals.

Responsibilities

• Provide support to each facility’s Admissions Coordinator to achieve business objectives: increased market awareness, implement strategies, create sales & marketing plans, build, achieve, expand admissions and census goals.
• Identify, manage and develop referral sources, educating on facility services and programs and clearly establishing differentiation from competition.
• Communicate current market intelligence to the Regional Marketing Director, as well as field concerns, issues and barriers.
• Utilize market intelligence and analysis to develop targeted sales/action items.
• Effectively manage existing referral sources to maintain budgeted occupancy and skilled mix.
• Oversee and manage each facility’s calendar regarding tours, marketing collateral, establishing a consistent tour plan, readiness, route and back‑up.
• Demonstrate evidence of a local referral network from which to develop referral.

Qualifications

• Skilled communicator, director and motivator.
• Minimum of 3‑5 years’ experience in a leadership position and marketing or admissions experience in a hospital or long‑term care facility.
• Bachelor's degree in a related field.
• Proficient in MS Excel, PCC and CRM.
• Clinical training/background (Registered Nurse or Licensed Vocational Nurse) is a plus but not required.
• Must own and operate a reliable vehicle for work‑related travel.
• Must have a current driver’s license.
• Work with the administrator to ensure resident satisfaction and to assess/respond to resident satisfaction surveys.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance