Business Analyst, Sr.- Marketing

Main Duties and Responsibilities

• Assists in managing requirements gathering and analysis activities by working with stakeholders, including by not limited to, developers, system analysts, designers, QA analysts and internal/external customers.
• Assists in eliciting, capturing, analyzing, refining, articulating and documenting business requirements, user stories, acceptance criteria and documentation via approved processes.
• Assists in managing requirement changes throughout the project lifecycle.
• Balances business requirements with technical feasibility and sustainability.
• Synthesizes information into concise, readable, unambiguous language.
• Assists with product backlog maintenance and grooming.
• Collaborates closely with UX, Development, QA, and Marketing Teams
• Assists in establishing and maintaining agreements between team members on requirements.
• Participates in Agile cadence such as Scrum standup meetings, backlog grooming sessions, review and retrospective meetings.
• Assists in ensuring that appropriate project documentation is produced throughout the project lifecycle.
• Assists in developing, implementing, communicating and managing effective/strategic project schedules by working with team leads, management and/or stakeholders.
• Drives continuous improvement across Marketing Technology and Business Analyst practices by identifying and implementing enhancements to workflows, tools, and delivery processes.
• Defines, standardizes, and maintains documentation, intake, and processes in partnership with cross-functional teams and governance groups.
• Follows project management process and supports program management office activities.
• Supports and resolves various levels of application support tickets

Additional Duties and Responsibilities

• May coach and review the work of lower level professionals

Knowledge

• Complete understanding and application of principles, concepts, practices, and standards for project management and software business analysis.
• Full knowledge of industry practices.

Discretion/Latitude

• Work is performed under general direction. Participates in determining objectives of assignment. Plans schedules and arranges own activities in accomplishing objectives. Work is reviewed upon completion for adequacy in meeting objectives.

Impact

• Exerts some influence on the overall objectives and long-range goals of the organization. Erroneous decisions or failure to achieve objectives would normally have a serious effect upon the administration of the organization. May be responsible for large size projects.

Liaison

• Represents organization as a prime contact on projects. Interacts with senior internal and external personnel on significant matters often requiring coordination between organizations.

Education/Experience

• High school diploma or equivalent required
• Bachelor's degree in related field preferred
• 5 years of relevant industry experience required
• Scrum experience highly desirable
• Experience in Marketing Resource Management system, Digital Asset Management system, Atlassian tools – Jira, Confluence, Service Desk, project management systems and/or knowledge bases preferred
• Experience in an FDA-regulated company preferred