Sr. Marketing & Business Analyst

Vision

The vision of Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients.

About the role

We’re seeking a Sr. Marketing & Business Analyst to join our growing team. The Sr. Marketing & Business Analyst partners with Product and Paid Media teams to unlock insights that drive smarter decisions, stronger performance, and meaningful growth.

Responsibilities

• Provide end-to-end analysis and insights; from scoping questions to pulling data, to synthesizing insights and building impactful presentations across topics such as channel performance, patient retention, ROI, and product adoption
• Partner with Data Science, Product, Paid Media, Information Technology, and Marketing leadership to test hypotheses, build business cases, and identify opportunities for growth and optimization
• Create forecasts, dashboards, and readouts that guide product and paid acquisition for enterprise-wide initiatives
• Create reporting frameworks to streamline requests and deliver consistent, high-quality insights
• Engage with stakeholders across Operations, IT, Accounting, Agency Partners, and Marketing to align on priorities to understand where opportunities may exist
• Monitor and validate data sources, ensuring integrity and consistency
• Flag anomalies, surface risks, and recommend solutions for more reliable decision-making
• Translate technical findings into clear, compelling stories tailored to audiences with varying levels of data fluency
• Proactively audit and optimize processes

Requirements

• Strong written and oral communication skills
• Ability to connect data insights to financial and marketing outcomes
• Ability to present complex technical details in a clear and concise manner, making it easy for non-technical team members to understand

Qualifications

• Bachelor’s degree in a quantitative field such as Statistics, Math, Engineering, or Computer Science required; Master’s degree preferred
• Ten (10) years of experience in analytics or data-focused positions
• Experience with Product Marketing including Paid Search, Paid Social, Programmatic and Direct Mail performance analysis
• Intermediate knowledge of Snowflake, and Salesforce
• Strong knowledge of SQL, relational databases, and BI tools
• Advanced knowledge of Excel, Google Analytics
• Familiarity with AutoML technologies or advanced analytics platforms

Skills

• Strong written and oral communication skills
• Ability to connect data insights to financial and marketing outcomes
• Ability to present complex technical details in a clear and concise manner, making it easy for non-technical team members to understand

Benefits

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

Pay

Competitive salary

Schedule

Not specified