Business Analyst, Sr.- Marketing

About the role

The Marketing Technology team in Naples, Florida is responsible for creating websites and mobile applications for our customers and stakeholders (e.g. health care professionals, patients, sales reps, Medical Education).

Responsibilities

• Participate and assist in the analysis, documentation, and management of business requirements throughout the project lifecycle and ensure that requirements are fully understood by all stakeholders before solutions are designed and implemented.
• Assists in managing requirements gathering and analysis activities by working with stakeholders, including by not limited to, developers, system analysts, designers, QA analysts and internal/external customers.
• Assists in eliciting, capturing, analyzing, refining, articulating and documenting business requirements, user stories, acceptance criteria and documentation via approved processes.
• Assists in managing requirement changes throughout the project lifecycle.
• Balances business requirements with technical feasibility and sustainability.
• Synthesizes information into concise, readable, unambiguous language.
• Assists with product backlog maintenance and grooming.
• Collaborates closely with UX, Development, QA, and Marketing Teams.
• Assists in establishing and maintaining agreements between team members on requirements.
• Participates in Agile cadence such as Scrum standup meetings, backlog grooming sessions, review and retrospective meetings.
• Assists in ensuring that appropriate project documentation is produced throughout the project lifecycle.
• Assists in developing, implementing, communicating and managing effective/strategic project schedules by working with team leads, management and/or stakeholders.
• Drives continuous improvement across Marketing Technology and Business Analyst practices by identifying and implementing enhancements to workflows, tools, and delivery processes.
• Defines, standardizes, and maintains documentation, intake, and processes in partnership with cross-functional teams and governance groups.
• Follows project management process and supports program management office activities.
• Supports and resolves various levels of application support tickets.

Requirements

• Complete understanding and application of principles, concepts, practices, and standards for project management and software business analysis.
• Full knowledge of industry practices.
• Problem Solving - Develops solutions to a variety of complex problems.
• Discretion/Latitude - Work is performed under general direction. Participates in determining objectives of assignment. Plans schedules and arranges own activities in accomplishing objectives. Work is reviewed upon completion for adequacy in meeting objectives.
• Impact - Exerts some influence on the overall objectives and long-range goals of the organization. Erroneous decisions or failure to achieve objectives would normally have a serious effect upon the administration of the organization. May be responsible for large size projects.

Qualifications

• High school diploma or equivalent required.
• Bachelor's degree in related field preferred.
• 5 Years Of Relevant Industry Experience Required.
• Scrum experience highly desirable.
• Experience in Marketing Resource Management system, Digital Asset Management system, Atlassian tools – Jira, Confluence, Service Desk, project management systems and/or knowledge bases preferred.
• Experience in an FDA-regulated company preferred.