Business Analyst

About The Company Sony Interactive Entertainment, the company behind PlayStation, is a global leader in interactive entertainment. With a commitment to delivering innovative gaming experiences, Sony Interactive Entertainment (SIE) develops and manages the PlayStation brand, hardware, and network services. The company fosters a dynamic and inclusive work environment dedicated to creativity, collaboration, and technological excellence. Employees are empowered to push the boundaries of gaming and entertainment, contributing to a vibrant community of gamers and developers worldwide. About The Role The Staff Business Analyst for the PlayStation Store at Sony Interactive Entertainment is a senior individual-contributor position based in San Mateo, CA, with remote work considered for candidates on the West Coast. This role is pivotal in shaping the future of our Direct-to-Consumer businesses, including PlayStation Store and PlayStation Direct. As a key member of the Commercial Development team, you will translate complex commercial opportunities into actionable business requirements, influencing strategic decision-making and operational efficiencies. This position requires a strategic thinker with a strong analytical background, capable of collaborating across multiple teams such as product, data analytics, data science, engineering, and business operations. You will not be responsible for product roadmaps or feature backlogs but will focus on leveraging experimentation and data-driven insights to recommend impactful business changes. The role operates at the intersection of business strategy, data analytics, and technology, emphasizing decision quality and commercial impact. Qualifications 8+ years of experience in Business Analysis within digital commerce, subscriptions, or retail sectorsBachelor’s degree or equivalent in Business, Economics, Data Science, or related fieldsProven ability to decompose complex, vague business problems into structured questions and clear requirementsStrong experience partnering with product, engineering, and data science teams to design and deliver commerce solutionsDeep understanding of experimentation, measurement, and data-driven decision-makingKnowledge of unit economics, ROI analysis, and marginal versus absolute liftExceptional executive communication skills, with the ability to explain complex concepts clearly and crediblyExperience mapping and improving business processes through automation and operational efficienciesAbility to challenge assumptions and build compelling arguments using data and financial reasoning Responsibilities Lead complex business analysis for global initiatives across digital commerce, personalization, subscriptions, and publishing operationsTranslate commercial objectives into measurable business requirements and actionable insightsPartner with product, engineering, and data teams to ensure product features align with business needs and facilitate successful deliveryCollaborate with data analytics teams to design, execute, and evaluate experiments related to personalization, revenue growth, and operational improvementsMap and analyze business processes, guiding organizations through process improvements and automation initiatives to enhance operational efficiencyInfluence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendationsMentor team members in business analysis, AI/ML, product development methodologies, and promote continuous learningSupport decision-making processes by providing insights and recommendations backed by data and commercial reasoning Benefits Competitive salary package aligned with experience and industry standardsHealth, dental, and vision insurance plansRetirement savings plans with company matchingFlexible work arrangements including remote work optionsPaid time off and holidaysProfessional development opportunities and continuous learning supportInclusive and diverse work environment that promotes innovation and collaboration Equal Opportunity Sony is an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to gender (including gender identity, gender expression, and gender reassignment), race (including color, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership, or any other legally protected category. We are committed to creating an inclusive environment that empowers employees and embraces diversity. Sony Interactive Entertainment is a Fair Chance employer, and qualified applicants with arrest and conviction records will be considered for employment. We encourage all candidates to respond and participate in our inclusive hiring process.