BRAND STRATEGY EXECUTIVE

About the role

As a Brand Strategy Executive, you will support the development and execution of growth plans for assigned brands within JTI LIGGETT’s RMC portfolio. Working closely with Brand Strategy Managers, you will help bring brand strategies to life by coordinating packaging, communications, innovation, activation, and portfolio initiatives. You will connect internal teams and external agencies, provide analytical and project management support, and help ensure key initiatives are delivered on time, within budget, and in line with brand objectives.

Responsibilities

• Coordinate the development and approval of packaging, creative assets, communication materials, and merchandising requirements, ensuring deliverables meet approved brand guidelines and launch timelines.
• Partner with Legal, Regulatory, Finance, Supply Chain, Digital, Trade & Consumer Activation, Merchandising, and external agencies to coordinate activities, manage dependencies, and keep projects and key milestones on track.
• Support Brand Strategy Managers by analyzing brand performance, market trends, consumer insights, and competitive activity. Prepare clear reports, presentations, and recommendations to support business decisions.
• Provide project management and operational support across brand, innovation, activation, and portfolio initiatives, helping translate plans into timely and effective execution.
• Support day-to-day budget management, purchase order processes, vendor coordination, financial tracking, and reporting to help ensure accurate management of brand investments and forecasts.

Requirements

• Bachelor’s degree.
• 1+ years of experience in brand management.
• Fluent English.
• Strong project coordination, analytical, and organizational skills, with high attention to detail.
• Ability to manage multiple priorities and coordinate effectively with cross-functional stakeholders.
• Ability to prepare clear reports and presentations and support the delivery of brand initiatives within agreed timelines and budgets.

Benefits

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & eligible family members
• Life Insurance
• Matching 401(k)
• Paid Time Off (PTO)
• Paid Family Leave
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program