Brand Strategy Account Manager

About the role

Fuse is a full-service marketing agency based in Winooski, Vermont that creates authentic brand engagements for teens and young adults. Named one of the Best Places to Work in Vermont, Fuse believes that life should be a balance of creating great work and making first chair on a powder day. We foster a creative environment that encourages people to share insights and inspiration.

Responsibilities

• Develop integrated and cohesive strategy or concepts for Client based on Client brief; ensure engagement across Fuse Groups and partner agencies as needed.
• Plan timelines and briefs to guide the strategic planning process.
• Present and/or ideas are delivered on time and with executional accuracy.
• Foster a mutually respected business relationship with Client through day-to-day contact.
• Ensure that projects produced by the account team will successfully meet or exceed Client’s needs within Client’s expected timeframe.
• Build presentations using Fuse presentation templates.
• Utilize fresh/new thinking when delivering ideas such as with annual strategies, grassroots programs, premiums, retail concepts, event activation ideas, etc.
• Recommend on-strategy partnerships / properties that match up with brand’s goals / objectives and based on a set criteria.
• Manage talent communication and ensure both talent and Client are informed of marketing programs regularly via talent branding tracking and planning meetings such as roundtables.
• Understand Client’s retail/customer goals and systems to link marketing programs to sales.
• Develop retail concepts that are relevant to Client’s consumer and resonate with the Client’s key customer (as needed).
• Status Report Development, Delivery and Monitoring
• Traveling to Client meetings and events.

Requirements

• Bachelor’s degree in marketing or related field
• 3 - 6 years of marketing agency and / or brand experience; client management and communication experience
• In-depth knowledge of brand marketing
• Knowledge of youth culture - sports, campus, lifestyle, and more
• Expert level proficiency in all MS Office programs - experience with Macs is critical

Qualifications

• Strong problem-solving skills and the ability to make quick, effective decisions when presented with unplanned challenges
• Exceptional written and verbal communication skills
• A strong attention to detail, self-starter mentality and sense of responsibility
• Willingness to travel frequently for business on weekends and holidays
• Experience leading and being part of a cross-functional team

Skills

• Expert knowledge in teen and young adult marketing

Benefits

• 75% Employer-Paid Medical/Dental/Vision insurance for employees & dependents
• Health Savings Account contribution
• Health care opt-out stipend in lieu of employer coverage
• Employer paid life/disability insurance
• 401(k) plan with employer contribution
• Paid parental leave
• Fitness, ski pass & cell phone stipends
• On-site skate ramp & recreation/fitness room
• Fuse gear closet including outdoor gear to borrow
• Dog friendly office
• Winter Wednesdays – work starts at noon!
• Summer Fridays
• 12 Paid Holidays
• 15 vacation days to start, plus personal and sick days and your birthday off!
• Paid volunteer hours
• Week-long company closure during the last week of the year
• Annual Company Ski/Ride Day
• Company happy hours, seasonal outings, and lots of fun
• Opportunity to engage in the local community via Fuse’s company pillar committees: Fuse Culture Committee, Diversity, Equity & Inclusion Committee, and Environment & Sustainability Committee

Pay

The salary range for this role is $60k-$85k depending on relevant experience, plus a generous benefits package.

Schedule

Fuse offers a hybrid working environment. Employees are welcome to work remotely 2 days per week (Wednesday and Friday) and work in the Winooski, Vermont headquarters on Mondays, Tuesdays, and Thursdays to collaborate with coworkers and clients.