Brand Strategist - Pharma Agency

Responsibilities

• Lead the development of holistic brand platforms, market positioning frameworks, and comprehensive pre-launch and launch planning strategies for pharmaceutical clients.
• Analyze complex clinical data, market research, competitor landscapes, and digital analytics to uncover actionable insights that drive commercial and creative growth.
• Shape end-to-end brand experiences tailored to distinct audiences, ensuring deep relevance across Healthcare Professionals (HCPs), Direct-to-Consumer (DTC) channels, and insurance/payer landscapes.
• Author highly precise, inspiring creative briefs. Partner closely with Creative, Digital, Social, and Data Operations teams to ensure concepts, content frameworks, and omni-channel campaigns align perfectly with the overarching brand strategy.
• Drive new business efforts by supporting pitch development and facilitating high-impact strategic discovery workshops for internal teams and external stakeholders.

Qualifications

• A minimum of 3 to 5+ years of dedicated brand strategy or account planning experience specifically within a Pharma marketing agency.
• Proven ability to synthesize complex medical data and navigate standard pharma compliance, regulatory guidelines, and multi-stakeholder approval workflows.
• Mastered expertise in brand positioning, customer journey design, organic social/content strategy, and messaging architecture.
• Exceptional presentation and storytelling skills, with a demonstrated ability to command a room, align cross-functional teams, and serve as a trusted advisor to senior healthcare executives.
• Bachelor’s degree in Marketing, Communications, Life Sciences, Business, or a related field (or equivalent practical agency experience).