Brand Strategist

Brand Strategy Overview

This strategist will specialize in architecture, naming, brand identity and brand governance and support the Meta company brand and the apps (Facebook, Instagram, Messenger, WhatsApp, etc.) for business audiences. The strategist will own projects and assume leadership roles to mentor team members, influence leadership thinking, and move partners to action.

Responsibilities

• Develop global B2B brand strategy including naming, brand architecture, brand identity and brand governance
• Develop nomenclature systems for our products and recommendations on how to streamline our naming
• Lead brand strategy workshops including brand positioning
• Collaborate with Corporate Marketing and regional B2B Marketing, Creative teams/agencies, Sales and Product leaders globally to ensure our brand strategy is brought to life in compelling ways and is embraced by teams around the company
• Conduct audits and analysis to inform business and brand decision making
• Identify and scale best practices for brand marketing across Global Business Marketing
• Create measurable plans and activities to ensure success and ongoing optimization of activities
• Craft executive level decks to be presented to Consumer and Global Business Marketing VPs

Qualifications

• 10+ years of brand strategy experience
• Experience in naming and developing naming systems
• Experience in brand architecture
• Experience in building brand systems
• Experience in brand governance and brand reviews
• Experience in brand positioning and developing messaging for brands
• Experience working with both B2B and consumer brands
• Ability to work with senior management on all levels from the VPs to administrative support
• Experience as a cross-functional influencer and partner
• Passion for Meta's mission and an understanding of the brand's challenges and opportunities
• Passion for naming and brand governance

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.