Brand Specialist

General Function

The Brand Specialist is directly responsible for driving growth in branded categories (PAL, Photochromatic, AR) through all channels (ELOA, PLG, IDD, KA). Consistently achieves established national sales goals through the coordination and training of the sales team and their respective customers. Team will also be directly responsible for regular practice visits with iECP (Eyecare Providers) to maximize sell through opportunities of EssilorLuxottica’s newest hearing assistance eyewear product, Nuance.

Major Duties and Responsibilities

• Responsible for development and strategies to drive branded growth within respective geography.
• Executes business objectives through influencing Account Executives, IDD Sales Reps and direct customer interactions.
• Technical expert in progressive, photochromic and AR lens technology and the value EL brings in these categories.
• Achieves national Brand group sales forecast.
• Presents and educates doctors at local workshops.
• Responsible for sales unit volume across ECP & IDD channels.
• Ensures Account Executives and IDD partners are complying with the necessary territory and account planning activities to achieve regional sales goals.
• Assists the District Sales Manager, Account Executives and IDD partners in building key accounts business plans.
• In partnership with Audiology consultants, training on Nuance complete pair technology to enable ECPs to sell through to maximize productivity of innovation launch.
• Coaches the District Sales Manager, Account Executives & IDD partners on our selling process and ensures that they use the process to achieve regional sales goals.
• Completes reports and other administrative duties in an accurate and timely manner.
• Performs other duties as assigned by leadership.
• 40-50% travel.

Basic Qualifications

• Demonstrated sales results with 3-5 years outside sales experience.
• Strong consultative selling.
• Sophisticated presentation skills.
• Technical capability in lens, audiology, medical device, or tech space.
• Proven leadership, management and communication skills.
• Demonstrated computer skills (Excel, PowerPoint, Word, Outlook, general pc navigation, contact management system and sales analytical tools).

Preferred Qualifications

• Bachelor’s degree preferred.
• Demonstrated results in leading sales people strongly preferred.
• ABO Certified preferred.