Brand Specialist

About the Role

We are seeking a relationship-first Brand Specialist (Sales Consultant) to represent one of the most trusted automotive brands at a high-volume Toyota dealership in Redwood City, CA. Strong candidates often come from automotive sales, luxury hospitality, high-end retail, financial services, and other guest-facing environments. If you lead with honesty, earn trust through follow-through, and take pride in creating exceptional guest experiences, this role offers real earning potential in the heart of the Peninsula.

Responsibilities

• Welcome guests with genuine warmth and curiosity, understanding their needs before presenting solutions.
• Guide guests through the Toyota lineup with confidence and growing product expertise, connecting reliability, technology, and value to their priorities.
• Present vehicles and conduct test drives that create memorable, pressure-free experiences.
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use.
• Collaborate with finance and management to deliver a transparent purchase experience.
• Meet monthly sales targets while maintaining strong guest satisfaction scores.
• Stay current on Toyota’s inventory, product lineup, and hybrid/EV offerings.
• Represent Toyota 101 and Swickard’s hospitality standard in every guest interaction.

Requirements

• Automotive sales experience preferred; candidates with strong hospitality or guest-facing backgrounds are strongly encouraged to apply.
• Relationship-first approach—listen before presenting and earn trust before asking for the sale.
• Clear, honest communication—guests are informed buyers who appreciate straightforward, prepared consultants.
• Self-motivated with a genuine drive to grow earnings and career.
• Comfortable with CRM tools and digital communication (or quick to learn).
• Valid driver’s license with a clean driving record.
• Genuine hospitality mindset—every interaction reflects Toyota’s standard, and you hold yourself to it.

Benefits

• On-target earnings (OTE) of $60,000 - $120,000+ annually.
• Paid Toyota brand and product training.
• Medical, dental, and vision insurance.
• Life insurance and supplemental coverage options.
• Paid time off and paid holidays.
• Clear career path—strong Brand Specialists can grow into finance, management, and leadership roles at Swickard.
• Employee vehicle purchase and service discounts.

Pay

$60,000 - $120,000+ OTE annually.

About Us

Swickard Auto Group is a hospitality company that happens to sell and service cars. With 40+ dealerships across the West Coast, Alaska, and Hawaii, we’ve built a culture around doing right by people—every time. Toyota 101 serves a loyal, high-volume guest base in the heart of the Peninsula, where guests arrive trusting the brand and return to the people who earned their loyalty. Our Brand Specialists act as trusted advisors, guiding guests through one of their most significant purchases with genuine care, product knowledge, and a hospitality-first mindset.

Toyota 101 is located in Redwood City, one of the Bay Area’s most active and affluent automotive markets, offering consistent traffic and real earning potential. As part of Swickard—ranked Top 5 in North America for reputation in the automotive industry—you’ll work in a high-volume environment with a loyal community guest base. Our HEART values (Honor, Engage, Anticipate, Respond, Thank) drive how we sell, serve, and lead, with leadership investing in your development and creating a clear path for long-term career growth.