Brand & Social Media Coordinator

About the role

The Brand & Social Media Coordinator is a hands‑on content creator and steward of the brand’s voice and personality, particularly for next‑generation audiences. This role blends daily social content creation and channel management with applied brand leadership—ensuring the brand shows up as modern, human, and culturally relevant across platforms.

Responsibilities

• Brand & Voice Strategy
  Bring insights on emerging audience behavior, digital culture, and platform‑native norms directly into content creation and daily publishing decisions, ensuring relevance is visible in the work itself.
  Evolve brand tone, messaging, and visual storytelling through hands‑on testing and performance learnings, balancing modern, creator‑led expression with brand integrity (without chasing trends for their own sake).
• Social Media Execution & Management
  Own day‑to‑day social media planning, publishing, and optimization across priority platforms (e.g., Instagram, TikTok, LinkedIn)
  Maintain a content calendar while remaining flexible for timely or real‑time moments
  Coordinate approvals efficiently to support posting at social speed
  Ensure all content aligns with brand standards, legal requirements, and regulatory or reputational guidelines
• Community Engagement
  Actively manage comments, messages, and mentions to build meaningful, two‑way engagement
  Foster a sense of connection and responsiveness across channels
  Identify and activate creator, influencer, and community partnerships
  Monitor sentiment and flag risks, opportunities, or emerging themes to communications leadership
• Measurement & Optimization
  Track performance metrics including engagement, growth, reach, video completion, and sentiment
  Use insights to refine content, visual style, and voice over time
  Share clear, practical takeaways—not just vanity metrics

Requirements

• Education and Experience Requirements: High school diploma required, college degree preferred 3 years of experience in social media, content creation, digital marketing, or brand roles
• Certificate, Licenses And Registration Requirements: Must have valid driver’s license and reliable vehicle

Knowledge, Skill, and Ability Requirements

• Demonstrated ability to create and publish content independently, start to finish
• Strong instincts for audience behavior, storytelling, and platform trends
• Comfort operating in a regulated, brand‑sensitive, or reputation‑conscious environment
• Ability to articulate why content works and how it supports brand goals
• Strong writer including content, storytelling, and professional communications
• Design skills that align with social media content development