Social Media and Brand Content Coordinator

Essential Duties And Responsibilities

• Create, edit, and schedule engaging visual and written content (short-form video, graphics, photos, captions) across all primary GWH social media platforms.
• Monitor social media channels, respond to routine comments and messages in a timely brand voice, and flag sensitive inquiries for management review.
• Monitor and assist with drafting responses for local review platforms, including Google and Yelp.
• Partner with DGP and Workforce Development (WFD) teams to gather field content, highlight store promotions, and capture client success stories.
• Cook up logistics for creator/influencer partnerships, including product sourcing, outreach tracking, and content scheduling.
• Collect photo, video, and written assets for internal and external storytelling, including GWH News and newsletter features.
• Track baseline performance metrics (engagement rate, reach, follower growth) and prepare monthly snapshot reports.
• Support general marketing, community event activations, and administrative tasks as assigned.

Additional Responsibilities

• Demonstrate professionalism, good judgment, and present a friendly, cooperative attitude.
• Ability to multitask, make quick decisions, adapt to change, and collaborate effectively in a fast-paced, team-oriented environment.
• Adhere to all GWH Policies & Procedures, Loss Prevention & Safety Regulations, and GWH Guiding Principles.

Minimum Qualifications

• A bachelor's degree in business, marketing, journalism, public relations, or a related field is preferred; equivalent professional experience may be considered in lieu of a degree.
• Minimum experience managing social media accounts, producing digital content, or running institutional/brand channels (internship or freelance contract experience accepted).
• Familiar with multi-social posting through programs such as Buffer, Hootsuite, and HubSpot.
• Excellent computer skills. Proficient with Microsoft Office and Adobe Suite.
• Basic graphic design and mobile video editing skills (Canva, CapCut, Adobe Creative Cloud, or similar tools).
• Ability to work alongside a diverse group of team members while working toward many company initiatives.
• Entry-level understanding of marketing strategy and how to use the concepts throughout various forms of outreach.
• Strong written communication, storytelling, and copy-editing skills.
• Must have reliable transportation to travel to assigned work locations.

Physical Requirements/Work Environment

• Ability to sit, stand, bend, and reach.
• Ability to lift, push, and pull up to 25 lbs.
• Able to spend most working hours at a computer.