Brand Sales Strategist, Yahoo Sports

About the role

The Property Strategist, Sports Group is a pivotal role within the Yahoo Ads division, created to define, implement, and bring to market a holistic strategy across our core Sports verticals. This role blends art and science—balancing creative storytelling, data-driven insights, and deep sports platform expertise to drive ideation and innovation for our brand partners. Supported by cross-functional partners across Ad Product, Sales, Editorial, Fantasy/Product, and Data Insights, the Property Strategist will build market-ready solutions that help our sports audiences, editorial teams, and blue-chip advertisers get the most value from Yahoo’s extensive sports media and content capabilities. The ideal candidate is a self-starter, analytical thinker, and creative problem solver who can turn sports fandom data into strategy and strategy into action.

Responsibilities

• Build and implement go-to-market strategies spanning marquee sporting event sponsorships (e.g., Draft Season, Tournament Coverage, Championship Series), Fantasy integrations, high-impact media solutions, branded sports content, and emerging formats across multiple channels (written, video, live streams, and interactive).
• Represent the Sports Group in responses to RFPs, RFIs, and proactive requests, developing clear, concise, and visually engaging pitch materials that articulate a strong value proposition to clients.
• Serve as the connective tissue across Yahoo’s Sports Group verticals and internal teams (Editorial, Fantasy, Video Studio, Product, and Commerce) to execute integrated programs.
• Collaborate with Sports Editorial and Video teams to develop new, content-led ad solutions that balance creative integrity and fan experience with business priorities.
• Identify sports market trends, competitive media offerings, sports betting/gaming trends, and emerging technologies that help Editorial and Product partners understand what resonates in the market.
• Partner closely with Sales to provide exceptional client service from initial pitch through campaign execution, wrap-up, and renewal.
• Combine creative sports storytelling instincts with analytical rigor to craft narratives that align brand ideas with key sports marketing KPIs and measurable outcomes.
• Understand the