Brand Program Specialist

Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions and a managed XDR service to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.

About the role

We are seeking a Brand Program Specialist to help deliver brand initiatives that differentiate our brand and drive awareness, consideration, and pipeline generation. In this role, you will work on brand campaigns, integrated marketing campaigns, product/feature naming, brand identity, and brand architecture across all business functions globally.

Responsibilities

• Ensure flawless campaign execution for brand campaigns across digital, print, OOH, social media, and audio channels.
• Assist in the development of campaign briefs and ensure the internal creative team and/or agency partners have ample notice of creative requirements.
• Report on progress toward KPIs, flag challenges, anticipate bottlenecks, and provide escalation management for multiple projects simultaneously.
• Determine where additional cross-functional resources are needed and collaborate to deliver results.
• Facilitate team meetings (e.g., kick-offs, status updates, internal/client reviews) and communicate action steps to ensure clarity and progress toward goals.
• Manage campaign timelines with the internal creative team and agency partners.
• Establish and maintain clear and regular communications and status updates among team members, stakeholders, and management.
• Work with product marketing and customer community leads to source data for brand campaigns.
• Develop plans to educate employees on the brand and ensure ongoing education as brand elements evolve.
• Drive consistency of brand application across the organization by working closely with internal teams such as channel marketing, product marketing, communications, product development, and sales.
• Conduct competitor analysis to inform brand strategy, creative, and identify opportunities for differentiation and growth.
• Assist in customer, prospect, and partner research on product names, brand campaign creative, etc.
• Initiate vendor paperwork (NDAs, POs, SoWs) and track budgets for brand initiatives, ensuring leadership has regular visibility into actuals vs. forecasts.
• Collaborate with marketing ops to ensure weekly reporting on campaign performance to senior management.
• Ensure compliance with brand standards and legal requirements in all brand communications, naming projects, and initiatives.

Requirements

• 3+ years of experience managing branding, advertising, or marketing projects.
• Experience in advertising, brand management, or related roles with a track record of successfully developing and implementing brand identity initiatives and campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Analytical mindset with the ability to interpret data and metrics to drive decision-making.
• Strong project management skills, including prioritizing tasks, managing multiple projects simultaneously, and strong attention to detail.
• Creative thinking and problem-solving abilities.
• Flexibility and adaptability to change.
• Proficiency in relevant software and tools, such as Salesforce, NetSuite, and Microsoft Office.

Benefits

• A team where you can voice your opinion, make an impact, and where you and your experience are valued.
• Internal mobility – opportunities for cross-training and career advancement within Barracuda.
• Equity in the form of non-qualifying options.
• Career-growth opportunities.
• High-quality health benefits.
• Retirement plan with employer match.
• Flexible Time Off and Paid Time Off benefits.
• Volunteer opportunities.