Brand Power & Culture
About the Brand
RE/MAX® agents are voted the Most Trusted Real Estate Agents in Canada year after year. This trust translates into instant credibility, built-in reliability, and a network of over 145,000 agents providing plentiful referral opportunities. The RE/MAX brand is one of the most recognizable names in real estate, leading the industry in brand awareness.
RE/MAX invests billions in advertising to maintain high visibility for its agents, including:
- 4.6 billion total media impressions
- 2.5 million page views on remax.ca
- 141 million social media impressions
Sports sponsorships with the NBA, WHL, NHL, and MLS teams, as well as a presence at the 2026 INDYCAR stage, further enhance brand visibility.
Brand Resources
RE/MAX Canada is the authoritative voice on Canadian real estate trends, with over 2.5 billion media impressions and over 240 blog posts expected in 2026. The RE/MAX name appears in major publications and media outlets, reinforcing its position as a trusted source for home buyers and sellers.
Brand Boutique provides agents with access to premium RE/MAX-branded apparel, gear, and MasterPitch℠ products to elevate their professional presence.
Culture and Community
At RE/MAX, culture emphasizes growth, support, and integrity. Being a kind and decent human being is valued as much as closing deals. The company fosters a strong sense of community, both locally and globally.
For over 30 years, RE/MAX agents have partnered with Children’s Miracle Network®, raising over $226 million to support over 12 million kids at more than 170 local hospitals. 100% of all agent donations stay within the community.
RE/MAX also partners with organizations dedicated to advancing the real estate industry for people from all walks of life, offering agents opportunities to shape the future of the field.