Lead Researcher, Brand Performance & Cultural Insights

Job Summary

Strategic Insights gives PrizePicks a clear, current, and forward-looking view of customers, competitors, and the market. This role requires ownership of PrizePicks' brand performance measurement and cultural intelligence program.

Key Responsibilities

• Connect customer, brand, competitive, and cultural signals to PrizePicks' business performance and decisions
• Own PrizePicks' brand performance measurement end to end
• Own the cultural intelligence program end to end
• Run quant and qual end to end, hands on
• Synthesize outputs that move business performance
• Create strong, compelling project briefs
• Partner directly with leaders and operators across Product, Design, Brand & Marketing, Retention & Lifecycle, Strategy, and Analytics
• Evidence of moving the business: 7+ years in market research or consumer insights
• AI-fluency: Use of AI in research work
• Storyteller, not reporter: Move findings from data to business implications
• Experience building or scaling research operations

Qualifications

• Experience in daily fantasy, gaming, sports, sports media, or adjacent fan-driven consumer categories
• A clear point of view on good brand performance and cultural research
• Fearless curiosity: Curious about customer and fan behavior

Company Information

• Location: Atlanta, open to remote candidates
• Typical Salary Range: $120,000 to $160,000
• Benefits: Medical, dental, vision, 401(k) plan with company match, annual bonus, flexible PTO, paid parental leave, disability benefits, workplace flexibility, company-wide events, lifestyle enhancement program, company equipment provided
• Equal Opportunity Employer