Marketing Research & Insights Lead

This role sits within a Marketing Insights Center of Excellence, partnering with enterprise stakeholders to strengthen brand affinity and drive growth through donor-centric insights. You will lead high-visibility primary research initiatives from design through storytelling, informing brand, marketing, communications, and fundraising strategies.

Responsibilities

• Lead end-to-end primary research projects, including research design, fielding, analysis, reporting, and post-study socialization across a portfolio of strategic initiatives.
• Partner cross-functionally with senior leaders and stakeholders to translate insights into actionable recommendations that shape brand, marketing, communications, and fundraising decisions.
• Build and manage brand health, segmentation, and testing programs (e.g., creative, message, and concept testing) to support enterprise priorities.
• Apply advanced methodology and analytical rigor across qualitative and quantitative approaches, ensuring best practices in sampling, weighting, and research execution.
• Develop compelling narratives and executive-ready presentations, leveraging data visualization and storytelling to drive clarity and decision-making.

Requirements

• Master’s degree in Business Administration, Market Research, Statistics, Marketing, Data Science, or related field (or equivalent experience) with 12+ years in an insights function.
• Demonstrated expertise in advanced, customized research methodologies (e.g., segmentation, tracking, discrete choice/conjoint, max diff, ethnography, web usability).
• Strong applied research project management skills across qualitative and quantitative study design, instrument development, and stakeholder/vendor management.
• Mandatory hands-on experience with SPSS (or comparable statistical software) and advanced proficiency in Excel and PowerPoint-based reporting.
• Proven ability to communicate insights to Executive and Senior Leadership through clear storytelling, persuasive recommendations, and high-quality presentations.

Benefits

• Competitive compensation package.
• Full benefits: Medical, Vision, Dental, and more.
• Employee Stock Ownership Program.
• Medical, Dental, Vision, and Life Insurance.