Brand Media Senior Associate

About the role

As our Brand Media Senior Associate, you’ll join a talented and collaborative team dedicated to crafting innovative and impactful media strategies for our clients. Our department thrives on creativity, data-driven decision-making, and a passion for delivering meaningful results. You’ll work alongside cross-functional teams, media professionals, and third-party publishers, building relationships and driving campaigns that make a difference.

Responsibilities

• Take the lead on day-to-day execution of cross-channel media campaigns, ensuring everything aligns with client goals and strategies.
• Manage core media operations, including partner coordination, campaign optimization, and performance analysis across various channels.
• Build and nurture strong relationships with media partners, working collaboratively to develop creative and effective campaigns.
• Analyze data and research to identify the best partners for reaching target audiences, leveraging performance history and audience insights to guide decisions.
• Contribute to the RFP process, evaluate proposals, negotiate rates, and help design bespoke campaigns tailored to client needs.
• Share campaign performance updates and actionable insights with both clients and internal teams.
• Get hands-on with high-impact projects, helping to drive innovation and success for client campaigns.
• Share your knowledge by mentoring junior team members, equipping them with best practices in Brand Media.
• The primary focus of this role is the Brand Media channel. However, responsibilities may extend across other media channels as needed to support broader business priorities.
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role.

Requirements

• 3+ years in digital media strategy, campaign management, media partnerships, or a related field, with a bachelor’s degree or equivalent experience.
• Expertise in Account Planning and Brand Media, empowering you to lead strategic and impactful campaigns.
• Hands-on experience with Content Creation, supporting effective media operations and delivering compelling storytelling in partnership with media publishers.
• Able to work on a cross-functional team to ensure cohesive, 360-degree media strategies.
• A strong command of Marketing Metrics, Planning & Analysis, and Market Research & Consumer Behavior to drive data-informed strategies.
• Proficiency in tools like Adobe Analytics, Google Analytics, and Microsoft Excel to analyze data, provide actionable insights, and improve performance.
• Advanced skills in relationship building, and fostering trusted partnerships with media platforms and internal stakeholders to drive innovation and success.

Qualifications

• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Skills

• Strong communication and interpersonal skills.
• Ability to manage multiple projects simultaneously.
• Experience with project management tools such as Asana, Trello, or similar.
• Knowledge of SEO and SEM principles.
• Experience with social media advertising platforms (e.g., Facebook Ads, Instagram Ads).
• Understanding of programmatic buying and ad serving platforms.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.