Brand Marketing Manager (DEWALT)

Come make the world and accelerate your success at Stanley Black & Decker, a global leader with approximately 43,500 professionals across 60 countries and iconic brands like DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

About the role

As a Brand Marketing Manager for DEWALT, you’ll join the Global Brand Management team as a hybrid employee (3 days in Towson, MD) with 10% travel expected. This role focuses on building and executing comprehensive global brand strategies to achieve organizational growth goals, drive end-user messaging, and build brand equity. You’ll influence product and category decisions, brand visual design language, and digital creative while ensuring regional teams align with global brand equity.

Responsibilities

• Develop and execute global brand strategies aligned with organizational growth goals, including brand positioning, fundamentals, and equity creative.
• Create key global category, product messaging, and marketing playbooks for new product development (NPD).
• Plan and execute brand marketing campaigns, including content creation, toolkit development, optimizations, and performance reporting.
• Collaborate with cross-functional teams and vendor partners to enhance end-user experiences across online and offline touchpoints.
• Engage product, commercial partners, and senior leadership to align on proposed plans.
• Coordinate with agency partners to develop dynamic, world-class content.
• Partner with the research team to gain insights into user segments and create benefit-driven campaigns for core and new product categories.
• Work with the Global Marketing Digital team to align objectives, KPIs, and tracking for the digital ecosystem, recommending improvements.
• Collaborate with internal sales/channel teams to develop retailer partnerships and drive business growth.
• Develop media approaches and plans with internal and external agencies.
• Support product launch planning, including product naming, messaging, photography, video, and collateral development.

Requirements

• 3+ years of brand marketing experience.
• Bachelor’s degree in marketing or communications (preferred).
• Experience in brand campaign development and execution.
• Proven track record in launching brand marketing campaigns, developing content and messaging strategies, and leveraging insights for decision-making.
• Strong business acumen, including financial and budget management skills.
• Ability to drive collaboration and communication across project stakeholders.
• Proactive, out-of-the-box thinker with a passion for identifying process improvements and cross-functional solutions.

Benefits

• Competitive salary and comprehensive benefits, including medical, dental, life, vision, and disability insurance.
• 401(k) retirement plan and Employee Stock Purchase Plan.
• Paid time off, including vacation, holidays, and personal days.
• Tuition reimbursement and access to learning resources (e.g., digital learning portal, Lean Academy, online university).
• Discounts on Stanley Black & Decker tools and products, as well as partner programs.
• Well-being programs and initiatives.
• Opportunities for career growth across 60+ global brands.
• Diverse and inclusive culture with a focus on mutual respect and collaboration.
• Purpose-driven initiatives, including volunteerism, community engagement, and sustainable business practices.

Pay

The salary range for this position is $62,200 to $100,200 annually, depending on job level, geographic location, experience, and qualifications. The successful candidate may also be eligible for annual merit increases.

Schedule

Hybrid role requiring 3 days per week in Towson, MD, with 10% travel expected.