Brand Marketing Manager, CoComelon

Responsibilities

• Develop and execute comprehensive brand marketing strategies and campaigns for CoComelon, aligning with overall brand objectives and business goals.
• Conduct market research and analyze consumer insights to identify target audience demographics, behaviors, and preferences.
• Collaborate with creative teams to develop compelling and engaging marketing assets, including digital content, videos, social media campaigns, and promotional materials.
• Implement and oversee marketing initiatives across various channels, including digital advertising, social media, email marketing, influencer partnerships, PR, and events.
• Collaborate with licensing and merchandising teams to develop and execute brand extension strategies, ensuring brand consistency across product lines.
• Monitor and analyze marketing campaign performance, leveraging data and analytics to measure success, identify areas for improvement, and make data-driven recommendations.
• Stay up-to-date with industry trends, competitive landscape, and emerging marketing opportunities, providing insights and recommendations to enhance brand positioning and market presence.
• Develop and maintain relationships with key partners, agencies, and vendors to support marketing initiatives and secure strategic partnerships.

Requirements

• 3+ years' experience in a marketing role or brand strategy role with a strong focus on digital marketing.
• Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
• Experience in brand marketing, preferably within the children's entertainment or relevant kids' IP or brand.
• Strong understanding of brand management principles, marketing strategies, and consumer behavior and experience in developing and executing successful marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Solid analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions.
• Creative thinking and problem-solving abilities, with a track record of innovative marketing initiatives.
• Strong collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
• Exceptional communication and presentation skills, with the ability to articulate ideas and strategies clearly and persuasively.
• Passion for children's entertainment and a deep understanding of the target audience.
• Ability to adapt to a rapidly changing environment and manage multiple stakeholders.

Benefits

• Base Compensation Range: 90,000 - 120,000
• Health Care Plan (Medical, Dental & Vision)
• Retailment Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks
• Wellness Resources