Brand Marketing Coordinator

About the Role

This Brand Marketing Coordinator role operates within the Marketing team, focusing on strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics. The position is distinctly brand-marketing focused, specializing in campaign execution and coordination.

Operational Priorities

• Coordinate brand marketing efforts with marketing analytics, ensuring visibility of source, owner, status, and next action for all checkpoints. This work is brand-focused, marketing-driven, and coordination-owned within the context of marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics.
• Review and track logistics role documentation (e.g., Park 6) with clear status updates, maintaining visibility of source, owner, status, and next action.
• Document digital marketing activities with deadline management, ensuring traceability and accountability.
• Maintain comprehensive documentation and reporting for all brand marketing coordination activities.
• Reconcile quality control with workflow management, ensuring errors are surfaced and resolved before causing downstream rework.

Decision Standards and Working Strengths

Quality Standard: Strong brand marketing coordination ensures campaign execution remains usable under the specific demands of marketing strategy, campaigns, brand identity, lead generation, email/direct marketing, content, events, market research, and analytics. Completed work must be traceable, unresolved items must have clear owners, and repeated errors must be identified early.

• Workflow Context: Confidently use Park 6 Logistics Workflow Context and Campaign Management tools to support brand marketing coordination.
• Data Accuracy: Apply rigorous data accuracy standards without losing track of evidence or deadlines.
• Process Compliance: Document process compliance and issue escalation decisions to maintain clarity in reasoning.
• Follow-Up Judgment: Exercise sound judgment in follow-ups, especially when coordination depends on external confirmations rather than assumptions.

The role-specific handoff test combines cross-functional coordination, brand marketing focus, and data accuracy. Work is considered complete only when exception tracking, documentation, and cross-functional coordination make it secure, traceable, and ready for the next authorized teammate.

Position Details

This is a full-time, associate-level position, 100% remote within the United States.

Pay

Base salary: $43,000–$68,000 per year.