Brand Marketing Associate Director - Anktiva

Position Summary

The Brand Marketing Associate Director will play a vital leadership role in the ongoing commercial/brand expansion of Anktiva. The position will focus on expanding ImmunityBio’s presence in the product segment. The Associate Director will take a leading role in the development and implementation of brand marketing strategies across assigned channels.

This individual will be a key point of contact with all key internal and external stakeholders in executing current and future marketing efforts supporting the growth of all products in the U.S. and Canada markets.

Essential Functions

• Assist in the development of product marketing strategy and implementation plans, including the creation of disease-specific messaging, initiatives, promotional materials, and promotional education programs
• Lead Patient Strategy Development and work with agency partners to execute within an omnichannel execution approach
• Lead the development for brand marketing planning and tools for market access as well as build the value story with the Market Access team to drive product growth in assigned segment (.e., Payor, Government)
• Create and execute a comprehensive, integrated tactical plan including digital initiatives to drive peer-to-peer education and awareness across hospitals and integrated delivery networks (IDNs) nationally and locally
• Partner with the Training Director to identify and develop product focused sales training
• Partner with Brand Director and data analytics team to develop materials, presentations, scorecards/measurements for internal and external audiences to articulate strategy, validate key metrics, and track execution, effectiveness and financial implications
• Absorb and manage the Promotional Review Committee (PRC) process by being the brand lead in process improvement with key internal stakeholders in Medical, Legal & Regulatory Affairs
• Cultivate and maintain strong relationships with local and national key opinion leaders (KOLs)
• Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e. Sales, Promotional Review Committee, Medical, Regulatory Affairs, Clinical, Legal etc.)
• Play key role in managing agency and external vendor relationships
• Ensure marketing spend is tracking to target
• Perform ad-hoc and cross-functional duties and/or projects, as assigned, to support business needs and provide developmental opportunities

Education & Experience

• Bachelor’s degree in life science, business, marketing or other relevant specialty with 8+ years of commercial and/or marketing experience required
• Master’s Business Administration (MBA) preferred
• 4+ years’ experience in the pharmaceutical or biotech industry, with experience in managing and launching a specialty or biotech product required
• Proven track record of developing marketing strategies and tactics, with a focus on solid implementation of tactics through a combination of individual and team efforts required
• Experience with managing complex commercial challenges requiring detailed analyses and presentation of strategic recommendations required
• Experience in managing external agencies and vendors on a day-to-day basis, and managing promotional budgets required
• Solid experience in executing omni channel marketing programs required
• Experience in marketing drugs and/or devices in oncology, rare diseases or orphan therapeutic areas is highly preferred
• Pan Tumor brand marketing experience is a major plus
• Prior sales and/or sales management experience is a definite asset

Knowledge, Skills & Abilities

• Outstanding, proven leadership skills with the ability to collaborate and navigate effectively in a matrix environment
• Comfortable and effective within a rapidly changing start-up environment
• Strong analytical skills
• Strong business and scientific acumen
• A high level of comfort and interest in understanding complex scientific concepts and content
• Proven track record of being an effective, results-oriented project leader
• Must possess a strong ability to drive multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
• Self-starter who demonstrates initiative, energy and enthusiasm; brings a positive, can-do approach to all challenges
• Works with an appropriate sense of urgency
• Detail-oriented with impeccable organization skills
• Excellent oral, written and presentation skills
• Strong sense of ethics and responsibility

Working Environment / Physical Environment

This position works remotely
Regular work schedule is Monday – Friday, within standard business hours.
May be required to work some weekends if necessary for medical conventions and tradeshows.
Flexibility is available with manager approval.
Ability to travel >30% of time

Compensation

The annual base pay range for this position is $170,000 (entry-level qualifications) to $187,000 (highly experienced) annually

Application Information

The application window is anticipated to close on 60 days from when it is posted or sooner if the position is filled or closed.